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ORANGE COUNTY <br />BOARD OF COMMISSIONERS <br />ACTION AGENDA ITEM ABSTRACT <br />Meeting Date: September 30, 1999 <br />Action Agenda <br />Item No. 2 <br />SUBJECT: Strategic Communications Plan <br />DEPARTMENT: County Commissioners /County PUBLIC HEARING: (YIN) No <br />Manager <br />ATTACHMENT(S): <br />Strategic Communications Plan <br />INFORMATION CONTACT: <br />Alice Gordon, 933 -0550 <br />John Link, x 2300 <br />TELEPHONE NUMBERS: <br />Hillsborough <br />732 -8181 <br />Chapel Hill <br />968 -4501 <br />Durham <br />688 -7331 <br />Mebane <br />336- 227 -2031 <br />PURPOSE: To discuss the proposed Strategic Communications Plan developed in June 1999 <br />by Commissioners Gordon and Jacobs. <br />BACKGROUND: At the June 30, 1999 meeting, the Board of Commissioners gave conceptual <br />approval to the proposed Strategic Communications Plan (SCP). Staff have begun an analysis <br />of the degree to which various elements of the SCP can be implemented (or in some cases, are <br />already being addressed) using existing resources and those aspects of the plan that are likely <br />to require additional investment in staff, equipment, and /or operational funding. <br />It will be helpful before developing a complete implementation plan for all elements of the SCP <br />to consult with /survey other NC jurisdictions to learn how they may have successfully <br />implemented some of these strategies. <br />Staff comments are organized according to the major headings in the SCP: <br />■ Cable Television - There is a sub - committee involving Commissioners Brown and Carey <br />working with staff on this topic. BOCC meeting coverage will be contracted out, but other <br />aspects of the proposed SCP are being /can be implemented with existing staff /budgetary <br />resources. <br />■ Press Releases and Media Relations — While ultimately the media decides what it will and <br />will not publicize, the proposed elements of this dimension of the SCP can be addressed <br />with existing resources. It is important that both the Commissioners' Office and the <br />Manager's Office rely on the technical and programmatic expertise of operational <br />department heads and their staff during the formulation of public information pieces. <br />