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Chapel Hill/Orange County Visitors Bureau <br /> Advisory Board Meeting <br /> Hampton Inn & Suites Carrboro <br /> May 15, 2024 <br /> 8:00—9:15 AM <br /> Board Members Present: Sharon Hill, Karen DeHart—Chair, Sam Vadgama, Spring Council, Jon Hartman- <br /> Brown, Wendy Smith, Anna Richards, Jeri Lynn Schulke, Matt Hughes, Paris Miller-Foushee,Randee Haven- <br /> O'Donnell, Steve Peck, DR Bryan, Meredith Saybe <br /> Not Present: Grace Holtkamp, Tanya Moore, Heidi Werner Dawson <br /> Staff Attendance: Laurie Paolicelli,Marlene Barbera, Hannah Hemphill, Jaleah Taylor, Katie Murry <br /> Guests: Jessica Herrschaft, Malik Herron, Sarah Potter, Carter Hubbard, Stephanie Colbert, Tim Hoke, <br /> Patrice Toney <br /> Call to Order <br /> Karen DeHart, Chair called the meeting to order 8:08 AM. <br /> Round Table Introductions <br /> • Welcome to Jaleah Taylor, UNC Student Body President and summer intern for the Visitors Bureau. <br /> • Welcome to Patrice Toney, Carrboro Town Manager. <br /> Approval of Minutes <br /> Karen Dehart requested a motion to approve the April 17, 2024 minutes. Sharon Hill made a motion to <br /> approve the minutes and Sam Vadgama seconded the motion. With all members in favor, the minutes were <br /> approved as submitted. <br /> Executive Director's Report <br /> • Summer marketing focused on Soccer and Trolley <br /> • Website redesign is underway. <br /> • We are doing our first Economic Impact Study with UNC Athletics. A lot of sports events cannot be <br /> hosted in Orange County because we need more fields and courts. Results expected closer to the end of <br /> the year. <br /> • Summer Soccer Match Update: <br /> o We are working on advertising and increasing ticket sales for the second year. <br /> o Ticket sales and hotel blocks are not selling on the same scale as the first year. This year's <br /> teams do not have the same fan base as last year. <br /> o Manchester City—Oscar Bobb and Erling Haaland will be promoted. <br /> o Celtic FC will take over at the Carolina Inn. <br /> o The Town of Carrboro and the Visitors Bureau have commissioned a trolley to loop to and <br /> from Chapel Hill between 1 and 9 pm. <br /> o We want to promote the trolley to locals as well as "explore your own backyard." <br /> Marketing Update <br />