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n~°° <br />,o <br />'~n r>~o~~°> <br />Orange County Animal Services <br />501 W. Franklin St, Suite 106, Chapel Hill, NC 27516 (919) 968-2287 <br />Public Relations Plan for Animal Ordinance Amendment Restricting <br />Tethering <br />November 20, 2008 <br />3 <br />The Board of County Commissioners (BOCC) has adopted a proposed amendment to the Orange <br />County Animal Ordinance that limits the tethering of dogs to a maximum of three hours in a <br />twenty-four-hour period. This amendment is based upon one year of education and outreach <br />before any warnings or enforcement measures are issued. The BOCC has asked that a Public <br />Relations Plan be presented outlining the planned activities for that year of outreach, and the <br />following is a thorough public relations plan developed by Animal Services Staff in response to <br />that request. It is supplemented by several actual media components and a timeline for their <br />distribution. <br />Objectives <br />Ensure Public is Aware of Any Changes and Well Prepared in Advance <br />Ensure Outreach is Performed in a Positive & Supportive Manner <br />Direct Pet Owners who need assistance to available resources <br />Reach Spanish as well as English speaking residents <br />Main Points of Marketing <br />Ordinance awareness <br />New restrictions <br />Exceptions <br />One (1) Year of Preparation <br />Resources for other confinement measures <br />Start now! <br />Target Audience <br />Pet owners who currently tether or plan to tether dogs in areas affected by the amendment <br />General Public <br />Media Types <br />Public Services Announcements <br />Media Releases. <br />Display advertising <br />