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ORANGE COUNTY <br />BOARD OF COMMISSIONERS <br />ACTION AGENDA ITEM ABSTRACT <br />Meeting Date: December 11, 2008 <br />Action Agenda <br />Item No. ~ --F <br />SUBJECT: West Ten Fund-Raising Contract <br />DEPARTMENT: Parks and Recreation <br />PUBLIC HEARING: (Y/N) No <br />ATTACHMENT(S): <br />Proposed Services Agreement <br />2008 Marketing Brochure <br />(Under Separate Cover) <br />INFORMATION CONTACT: <br />Lori Taft, 245-2660 <br />Brad Broadwell, 245-2325 <br />PURPOSE: To consider approval of a contractual arrangement with a professional fundraiser <br />to market the West Ten Soccer Center to potential financial partners. <br />BACKGROUND: Construction of the soccer fields at the park were finished this past July. <br />Completion of the remainder of the project is imminent and the Center is projected to open in <br />August 2009. In October 2007 the Board authorized staff to develop a partnership between <br />Orange County and Sports Endeavors as well as other community entities willing to financially <br />contribute to the cost of operating the facility in exchange for certain benefits. The Board may <br />recall that Sports Endeavors' $150,000 offer included an additional $150,000 "challenge" to be <br />matched by other community businesses. <br />At the April 8, 2008 meeting the Board authorized the distribution of a marketing packet with <br />the intent to solicit additional community partners to fulfill Sports Endeavors challenge grant. <br />Funds raised with this effort would be in exchange for "naming rights" for the center and for <br />individual facilities within the center. Staff distributed the packet and engaged in follow up <br />discussions with several prospective partners. To date these efforts have been unsuccessful <br />in securing financial commitments with which to match the challenge grant. <br />Recently staff met with Diane Reynolds, a fund developer, who has experience in this field <br />including fundraising for the Koka Booth Amphitheatre. Staff is proposing Orange County <br />contract with Ms. Reynolds to develop partnerships for the West Ten Soccer Center. Her fees <br />for this service would be based on a percentage of funds raised and would be paid from <br />incoming sponsorship funds. A list of entities to be solicited would be pre-approved by the <br />Manager's office. The timeline for Ms. Reynolds services would begin with approval of this <br />