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r <br />1. Tvnes of Press Releases 1 <br />Certain types of events and milestones should. automatically <br />merit the issuance of a press release- by Orange County. Topics that <br />should receive such treatment as standard operating procedure <br />include: <br />a. Events and openings (e.g. :Eflanc- Cheeks Community Park) <br />b. Achievements and awards (e.g-. awards for financial <br />reporting). <br />c.:Major Wags (e.g. hiring of department heads) <br />d. Health and safety announcements (e.g.-outbreaks of . <br />rabies or. hepatitis) <br />As part of the distribution, these releases will be posted on the <br />County's Web s1te. <br />Content. for other press releases should. be coordinated with the <br />Manager, Clerk, and-'the Chair'of the Board of County Commissioners; <br />In order to function as part of :a coherent communications strategy. <br />2. Generating and Crafting Releases <br />a. Interactions between County staff and the media should be <br />coordinated through the Manager's and/or the Clerk's office. The <br />County should discontinue the practice of individual department <br />heads or staff members issuing - press releases on behalf of the <br />County, with specified exceptions concerning matters of public health <br />and safety. However,. staff members who have ideas for specific <br />releases may give them to. the Manager or the Clerk. <br />Press releases on matters dealing with County programs and... <br />policies. as adopted, revised and/or acted upon by the Board should <br />originate in the Clerk's office (Information: Specialist). Press <br />statements on matters dealing with .implementation of these <br />Programs and policies and/or County operations should originate in <br />the per's officelManagement Analyst). Commissioners who <br />have ideas for specific press releases may give them to the Chair of <br />the Board. As is the case with all press releases, .these releases.- <br />should relate directly to adopted, County policy. <br />b. Based on county schedules, and in consultation with the <br />Manager and the Clerk to the board, the two staff members <br />responsible for writing press releases (Management Analyst and. <br />Ci <br />