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a <br />NEWS RELEASE <br />Contact: Patty Griffin, Communications Director <br />Chapel Hill/Orange County Visitors Bureau <br />919-968-2063 <br />pgriffin@visitchapelhill.org <br />For Release Upon Receipt -Today's date June 5, 2008 <br />Chapel Hi1VOrange County Visitors Bureau is Top Award Winner at Destination <br />Marketing Association of North Carolina Annual Meeting <br />ASHEVILLE, NC - (June 5, 2008) -The Chapel HilUOrange County Visitors Bureau <br />received six Destination Marketing Achievement Awards at the ninth annual Destination <br />Marketing Association of North Carolina's Annual Meeting & Awards Banquet held June 2 at the <br />Asheville Renaissance Hotel. <br />The Visitors Bureau was honored with one platinum, four gold and one of the innovation <br />destination marketing awards. A panel of tourism leaders from New York, Virginia, North <br />Carolina, South Carolina and Florida judged the competition. <br />The Visitors Bureau's 2008 Official Visitors Guide won a Platinum award for "Best <br />Visitor's Guide." The 2006-07 Tourism Tribune Annual Report received a Gold Award for "Best <br />Local Constituents Communications" and the Tourism News Briefs Enewsletter was honored with <br />Gold in the "Best Local Constituents Communications -Newsletters" category. The Bureau's <br />Leisure travel ad Everything To Do List won Gold in the category of "Best Print Advertising - <br />Leisure," and the sales department's 60, 000 Fans meeting planners promotion won a Gold <br />"Destination Marketing Initiatives" award. Finally, the Chapel HilUOrange County Visitors <br />Bureau received one of the three Innovation Awards given in the "Best Local Stakeholder <br />Relations" category for the 1,000 Postcards Promotion, which took place last December. <br />"The purpose of the Destination Marketing Achievement Awards is to honor and <br />showcase innovation, best practices, creativity and outstanding efforts/results in destination <br />marketing. Chapel HilUOrange County Visitors Bureau was recognized in several categories for <br />their outstanding work," said Amanda DeHaven, Executive Director of the association <br />"Promoting Chapel Hill, Carrboro and Hillsborough through compelling promotions is <br />our priority. We are thrilled that a jury of our peers acknowledged these efforts with these six <br />important awards," said Laurie Paolicelli, executive director of the Visitors Bureau. <br />The Destination Marketing Association of North Carolina, formally the North Carolina <br />Association of Convention and Visitor Bureaus, received 150 award entries from convention and <br />visitor bureaus from across North Carolina. Membership in the association is comprised of 44 <br />destination-marketing organizations helping represent the $16 billion tourism industry in North <br />Carolina. The Chapel HilUOrange County Visitors Bureau competed in the medium sized bureau <br />category. <br />##### <br />