Agenda - 03-29-2000-3 - Laserfiche WebLink

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July 14,1999 W'I'MP Educational Plan Introduction The WTMP educational plan consists of 5 phases: ^ Public Awareness ^ Planning and Development of Training Modules and Educational Materials ^ Evaluation and Tracking Implementation of Educational Activities ^ Evaluation and Measurement 9 These phases focus on the important stages of educating the community about wastewater treatment. The educational plan outlines the purpose and strategies of each phase. Staff needs are discussed on page 11 and the timeline is shown in the Gantt chart (page l2). Phase I: Public Awareness Phase I consists of a variety of strategies intended to budd community support for the WTMP. The strategies include use of media outlets, distribution of informational brochures, working with community organizations and an information day with the environmental health.staff. The public awareness campaign will serge to "kick-ofP' the educational phase of the WTMP program and lay the foundation for the implementation of educational activities. Phase I Purpose: • Introduce the important topic (WIMP) to the community; clarify purpose; benefits (see WIMP Plan); • "Frame the issue" -clarify the link between individual septic tank care and individual benefits (longer system life, lack of sewer availability, reduced obstacles to home sales, etc) safe drinking water (i.e: detail the benefits of WIMP including soil preservation, water protection, protection of land values, environmental stewardship etc.); • Solicit public input for the initiative; • Mobilize local organizations (e.g, neighborhood: associations) and~interpersonal networks of key opinion leaders to support the initiative. Strategies: 1. Focus groups or some similar method of getting public input. 2. Submit a two-part news article to local newspapers to present the data regarding the issues, clarify the initiative and recommended procedures (interview with Environmental Health Director) and outline the solutions and tips for homeowners. 3. Develop brochures to be placed in identified public outlets (e.g. pharmacies, hardware stores, libraries etc.). Brochure will include summary of data, alternatives and resources available. 4. Develop informational flyers for churches, businesses, and health clubs. 5. Develop information on county/environmental health web page. 6. Identify target communities (through GIS) and conduct a mass mailing (of brochure). 7. Identify civic organizations (e.g. Kiwaius, Lions, and Ro gr up ( g tary), and Other O 5 e. ., farm associadvn groups, neigborhood associations), and send mailings and/or send health staff to give presentations.