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July 14,1999 <br />Introduction <br />The WTMP educ <br />a Public Ai <br />¦ Planning <br /> <br />WTMP Educational Plan <br />plan consists of 5 phases: <br />:d Development of Training Modules and Educational Materials <br />and Tracking <br />ition of Educational Activities <br />and Measurement <br />9 <br />These phases focus on the important stages of educating the community about wastewater <br />treatment The ieducatiional plan outlines the purpose and strategies of each phase. Staff needs <br />are discussed on page 11 and the timeline is shown in the Gantt chart (page 12). <br />Phase I: Public <br />Phase I consists of a variety of strategies intended to build community support for the WTMP. <br />The strategies include use of media outlets, distribution of informational brochures, working with <br />community organizations and an information day with the environmental health.staff. The <br />public awareness i?mpaign will serve to "kick-ofP' the educational phase of the WT11e program <br />and lay the foundation for the implementation of educational activities. <br />Phase I <br />• Introduce the important topic (W'I'MP) to the community; clarify purpose; benefits (see <br />WT MP Plen); <br />• "Frame the issue" - clarify the link between individual septic tank care and individual <br />benefits (1©nger system life, lack of sewer availability, reduced obstacles to home sales, <br />etc) safes water (i.e. detail the benefits of WTMP including soil preservation, <br />water prot?cdon, protection of land values, environmental stewardship etc.); <br />• Solicit pullic input for the initiative; <br />• Mobilize 1wc;al organizations (e.g. neighbourhood associations) and-interpersonal networks <br />of key opinion leaders to support the initiative. <br />Strategies: <br />1. Focus grou <br />2. Submit a ti <br /> issues, clar <br /> Health Din <br />3. Develop br <br /> stores, lion <br /> available. <br />4. Develop in <br />5. Develop in <br />6. Identify tar <br />7. Identify civ <br /> farm associ <br /> staff to glvc <br />or some similar method of getting public input. <br />part news article to local newspapers to present the data regarding the <br />the. initiative and recommended procedures (interview with Environmental <br />n) and outline the solutions and tips for homeowners. <br />lures to be placed in identified public outlets (e.g. pharmacies, hardware <br />s etc.). Brochure will include summary of data, alternatives and resources <br />rational flyers for churches, businesses, and health clubs. <br />6rmatiion on county/environmental health web page. <br />et communities (through GIS) and conduct a mass mailing (of brochure). <br />c organizations (e.g. Kiwanis, Lions, and Rotary), and other groups (e.g., <br />lion groups, neigborhood associations), and send mailings and/or send health <br />presentations.