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ORANGE COUNTY ABC BOARD —AGENDA FORM <br /> Meeting Date: June 20, 2023 Agenda Item# 5b <br /> Regular Session X <br /> Closed Session <br /> Presenter/Information Contact: Ron McCoy <br /> Subject: May 2023 Year-to-Date Retail and Mixed Beverage/LBD Store Sales <br /> Attachment(s): <br /> 1. Attachment "A" Comparative Statement of Monthly and Year-to-Date Retail and <br /> Mixed Beverage Sales by Store for May 2023 and 2022 (Page 3) <br /> 2. Attachment "B" Comparative Statement of Monthly and Year-to-Date Retail and <br /> Mixed Beverage Sales Rankings for May 2023 (Page 4) <br /> 3. Attachment "C" Comparative Statement of Fortified Wine Sales by Store for May <br /> 2023 and 2022 (Page 5) <br /> Brief Summary/Explanations: <br /> Comparative Statement of Monthly and Year-to Date Retail/LBD Sales by Store(page 3) <br /> With area graduations and two holidays (Mother's Day and Memorial Day) in May, <br /> retail store sales and LBD sales rebounded briskly from the previous month,up 7.51% (retail <br /> and 8.44% (LBD). Discounting Southern Village (8), Mebane (4) saw the greatest increase in <br /> retail sales, up 30.49%. Hillsborough(1) had the second highest percentage increase (up <br /> 11.49%),followed by Ram's Plaza(2), up 5.46%. Chapel Hill North(3)had the greatest <br /> decline (-5.2%), followed by Meadowmont(5) (-2.50%) and Carrboro (7) (-0.35%). <br /> Overall year-to-date retail sales ($23,939,984)were up $428,548 (1.82%) and total <br /> LBD sales ($4,742,427) were up $572,978 (13.74%). <br /> Total bottles sold in May(163,171)were up 2,892 (1.80%). The modest increase, <br /> coupled with the decline in"mini"bottles sold(-1,837) and the overall sales percentage increase <br /> (+8.44%)is a positive indicator of consumer preferences, buying larger- sized more expensive <br /> bottles. <br /> i <br /> Comparative Monthly and Retail/LBD Sales by Store Rankings (page 4) <br /> i <br /> For the first time, with retail sales of$265,521, the "new" Mebane store (4) overtook <br /> Chapel Hill North (3), moving into 4`h place. This trend is expected to continue as interest in the <br /> new store will remain elevated, especially with the ribbon-cutting event and bourbon-drawing <br /> scheduled for June. <br /> Ram's Plaza (2) remained in first place with retail sales of $368,150 (17.25% of total <br /> sales). However, only $25,514 in store sales separated Oakdale (7) in third place and $14,222 <br /> separated Carrboro (7) in second. <br /> Ram's Plaza(2)led all LBD sales($282,352)with Carrboro(7)in second place($88,053). <br /> i <br /> Page 1 of 5 pages <br />