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ORANGE COUNTY ABC BOARD—AGENDA FORM Meeting Date: May 23, 2023 Agenda Item # 4b Regular Session X CIosed Session Presenter/Information Contact: Ron McCoy Subject: April 2023 Year-to-Date Retail and Mixed Beverage/LBD Store Sales Attachment(s): 1. Attachment "A" Comparative Statement of Monthly and Year-to-Date Retail and Mixed Beverage Sales by Store for April 2023 and 2022 (Page 3) 2. Attachment `B" Comparative Statement of Monthly and Year-to-Date Retail and Mixed Beverage Sales Rankings for April 2023 (Page 4) 3. Attachment "C" Comparative Statement of Fortified Wine Sales by Store for April 2023 and 2022 (Page 5) Brief Summary/Explanations: Comparative Statement of Monthly and Year-to Date Retail/LBD Sales by Store (page 3) Sales in April provided the first evidence of a substantial reduction in comparison with sales for the same period in the previous year. Total retail store sales were down -$100,337 {- 4.66%) while LBD sales declined -$24,529 (-5.07%). Ram's Plaza saw the greatest decline (-$57,162, -12.77%), followed by Carrboro (7) (-$46,397, -11.60%), Chapel Hill North (3) (-$37,725, -12.57%), Oakdale (-$27,165, -7.75%) and Meadowmont (-$24,411, -13.00%). The decline in sales is best reflected in the tally of bottles sold. Total bottles sold (164,625) declined by -14,323 (-8.00%). Two smaller stores showed modest increases: Eno/Durham(6) was up $2,417 (1.98%) and Hillsborough (1) was up $1,458 (0.90%). (Southern Village, in its first year had $70,038 in sales.) The new Mebane (4) store increased $15,610 (7.58%), a sign of renewed consumer interest. Sales in Mebane are expected to increase in coming months with the completion of the new parking lot and the upcoming "grand" opening. Retail sales for the year-to-date remained up $279,391 (1.30%) while LBD sales were up $519,469 (13.84%). Page 1 of 5 pages