Agenda 03-17-2026; 8-h - Approval of the 2026 Orange County Heat Action Plan

Browse Search

25 Appendix A: Communications Strategy Beat the Heat Campaign One crucial aspect of the Heat Action Plan is public messaging and • Community Relations posts _ Al throughout the heat season to the communications to address both acute heat events and chronic heat conditions.The following is a pilot communications strategy which OCNCGov Facebook page.These was implemented for the first time in the 2025 heat season and will be posts include multilingual severe updated annually prior to each subsequent heat season. weather graphics developed based orangecountync.gov/H While much of public messaging went through Facebook and social on graphics originally developedfor Pima County,as well as a hot 0 media in 2025,efforts will be made to expand outreach efforts into , ��60 weather resources graphic and a =o z 80 other outlets,including non-digital media,such as print materials,in heat exhaustion post. future seasons.The following strategy is divided into communication 0 during chronic heat conditions and acute heat events. • After Community Relations posts, 120 the Communicators Workgroup is notified to share posts on other � ' °A""'_ Chronic Heat Conditions: platforms and outlets. •, Proclamation: • Orange County Departments and »•• • In May,Orange County and all municipalities pass a heat awareness municipalities share each post from week proclamation that coincides with the Governor's proclamation the OCNCGov Facebook page. and announces heat awareness week. e"fr...m�an�amG� EWGIarylfemegmrytreaimmils mglrcn. �..,,,,,_.,_®� �,'�, • During North Carolina Heat Awareness week,Orange County Acute Heat Events �7 : oran9emuMync9or/Heat Community Relations posts a campaign kickoff announcement along NWS Extreme Heat Notification with the proclamation on the OCNCGov Facebook page. • During an extreme heat event,the j • Orange County Communicators Workgroup is notified of the post and National Weather Service issues encouraged to share it on any platform or outlet in use. ' an extreme heat notification.This .,....... , •". firc� � • Municipalities and Orange County Departments also share the kickoff could be a heat advisory,heat announcement and heat awareness proclamation through their own watch,or heat warning. channels. • Orange County Emergency Management forwards an email '"'"•" with Orange County Hot Weather • o Resources from the National Weather Service to the community partners list described in Action 50 = 6,which includes Community Relations. • 40 10� • Community Relations re posts the National Weather Service a� Y p 2v= heat graphic on the OCNCGov Facebook page with a link to —9-60 orangecountync.gov/Heat. • After Community Relations post,the Communicators Workgroup is notified of the post to be shared on any platform or outlet. Orange County Departments and municipalities repost from the Visit orangecountync.gov/Heat for Heat Safety Information! OCNCGov Facebook page. Persistent High Heat Watch,Advisory,or Warning Ready Orange and orangecountync.gov/Heat • If heat advisory,watch or warning • Orange County Emergency Services adds a banner on extreme persists,Community Relations BEAT THE heat to the Ready Orange landing page to direct the public to posts a multilingual severe HEEXTREME Mki ',, CRAB W iCH orangecountync.gov/Heat.This banner remains posted through weather graphic for extreme heat. August.Orangecountync.gov/Heat is the hot weather resources subpage which includes heat safety information and information on After Community Relations post, Communicators Workgroup is hot weather resources for vulnerable populations in Orange County. notified the Comm the post to be shared on any platform or outlet. 23