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<br /> Page 2 of 3 C. Todd Davis
<br /> How would your particpation on this board contribute to the diversity of viewpoints?
<br /> I bring a cross-disciplinary lens shaped by marketing, design, intellectual property stewardship
<br /> and higher education, a combination that encourages both creative imagination and practical
<br /> execution. My work requires me to evaluate artistic ideas for alignment, clarity and impact, while
<br /> honoring the creator's intent, which is a balancing act that translates well to reviewing proposals
<br /> and supporting a wide range of artistic voices. Further, my background has led me to approach
<br /> the arts as both a practitioner and a strategist, with an eye for how creative work engages
<br /> audiences, communicates meaning and strengthens community identity. I believe my
<br /> perspective as part designer, part storyteller, part systems thinker striving to explore a broad
<br /> array of styles, artistic traditions and cultural influences would contribute a useful and distinct
<br /> viewpoint to the Commission's decision-making and visioning work.
<br /> Do you have any personal or business interest(s)that could create a conflict of interest
<br /> (either real or perceived) if you are appointed to this board?
<br /> Alcoholic Beverage Control Board
<br /> Please explain how your background, education and experience is relevant to this board
<br /> My background includes several years with the Oregon Beverage Recycling Cooperative, an
<br /> organization that operates statewide systems, manages regulated materials, collaborates with
<br /> government partners and places strong emphasis on accountability, public trust and operational
<br /> integrity. In my role as Creative Content& Brand Manager, I supported initiatives tied to
<br /> recycling logistics, compliance messaging, retail relationships and public education, which
<br /> required clarity, precision and an understanding of how regulated systems function at scale. My
<br /> academic foundation in marketing and education, in conjunction with experience in stakeholder
<br /> communication and brand stewardship, equips me to evaluate policies, consider public-facing
<br /> impact and help support consistent, well-informed decision-making. My current role at UNC-
<br /> Chapel Hill also requires attention to compliance frameworks, responsible use of institutional
<br /> assets and an ability to navigate rules with both professionalism and practicality. Together, this
<br /> experience aligns well with the ABC Board's responsibility to oversee store operations, adopt
<br /> system rules and steward a public-facing enterprise with transparency and accountability.
<br /> Please explain your reasons for wanting to serve on this board
<br /> As a new resident of Chapel Hill, I am looking for meaningful avenues to contribute to the
<br /> systems that shape life in Orange County. The ABC Board's unique position to balance retail
<br /> operations, regulatory responsibilities, community expectations and revenue that ultimately
<br /> supports local priorities represents the kind of work I value. I am drawn to boards that combine
<br /> public service with thoughtful governance and a long-term view of community impact. The ABC
<br /> Board plays a distinctive role in North Carolina, and contributing to the Orange County ABC
<br /> Board would allow me to support operational excellence, strengthen public trust and help
<br /> ensure that the system continues to serve the county effectively and responsibly.
<br /> How would your particpation on this board contribute to the diversity of viewpoints?
<br /> I bring a perspective shaped by experience in regulated environments, public-facing
<br /> communication and operationally complex systems. At OBRC, I worked closely with teams
<br /> responsible for logistics, compliance and statewide retail partnerships, helping me consider
<br /> challenges from multiple angles, including customer experience, process efficiency, public
<br /> perception and organizational values. In addition, my professional background spans higher
<br /> education, nonprofit-aligned missions, marketing strategy and brand governance. This cross-
<br /> disciplinary lens encourages me to ask clear questions, evaluate information carefully and
<br /> consider how decisions resonate both internally and with the broader community. My approach
<br /> combines analytical clarity with creative insight, and I believe that blend of transparency,
<br /> systems thinking and public-mindedness would strengthen the Board's collective perspective.
<br /> Do you have any personal or business interest(s)that could create a conflict of interest
<br /> (either real or perceived) if you are appointed to this board?
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