Orange County NC Website
16 <br /> Page 2 of 3 C. Todd Davis <br /> How would your particpation on this board contribute to the diversity of viewpoints? <br /> I bring a cross-disciplinary lens shaped by marketing, design, intellectual property stewardship <br /> and higher education, a combination that encourages both creative imagination and practical <br /> execution. My work requires me to evaluate artistic ideas for alignment, clarity and impact, while <br /> honoring the creator's intent, which is a balancing act that translates well to reviewing proposals <br /> and supporting a wide range of artistic voices. Further, my background has led me to approach <br /> the arts as both a practitioner and a strategist, with an eye for how creative work engages <br /> audiences, communicates meaning and strengthens community identity. I believe my <br /> perspective as part designer, part storyteller, part systems thinker striving to explore a broad <br /> array of styles, artistic traditions and cultural influences would contribute a useful and distinct <br /> viewpoint to the Commission's decision-making and visioning work. <br /> Do you have any personal or business interest(s)that could create a conflict of interest <br /> (either real or perceived) if you are appointed to this board? <br /> Alcoholic Beverage Control Board <br /> Please explain how your background, education and experience is relevant to this board <br /> My background includes several years with the Oregon Beverage Recycling Cooperative, an <br /> organization that operates statewide systems, manages regulated materials, collaborates with <br /> government partners and places strong emphasis on accountability, public trust and operational <br /> integrity. In my role as Creative Content& Brand Manager, I supported initiatives tied to <br /> recycling logistics, compliance messaging, retail relationships and public education, which <br /> required clarity, precision and an understanding of how regulated systems function at scale. My <br /> academic foundation in marketing and education, in conjunction with experience in stakeholder <br /> communication and brand stewardship, equips me to evaluate policies, consider public-facing <br /> impact and help support consistent, well-informed decision-making. My current role at UNC- <br /> Chapel Hill also requires attention to compliance frameworks, responsible use of institutional <br /> assets and an ability to navigate rules with both professionalism and practicality. Together, this <br /> experience aligns well with the ABC Board's responsibility to oversee store operations, adopt <br /> system rules and steward a public-facing enterprise with transparency and accountability. <br /> Please explain your reasons for wanting to serve on this board <br /> As a new resident of Chapel Hill, I am looking for meaningful avenues to contribute to the <br /> systems that shape life in Orange County. The ABC Board's unique position to balance retail <br /> operations, regulatory responsibilities, community expectations and revenue that ultimately <br /> supports local priorities represents the kind of work I value. I am drawn to boards that combine <br /> public service with thoughtful governance and a long-term view of community impact. The ABC <br /> Board plays a distinctive role in North Carolina, and contributing to the Orange County ABC <br /> Board would allow me to support operational excellence, strengthen public trust and help <br /> ensure that the system continues to serve the county effectively and responsibly. <br /> How would your particpation on this board contribute to the diversity of viewpoints? <br /> I bring a perspective shaped by experience in regulated environments, public-facing <br /> communication and operationally complex systems. At OBRC, I worked closely with teams <br /> responsible for logistics, compliance and statewide retail partnerships, helping me consider <br /> challenges from multiple angles, including customer experience, process efficiency, public <br /> perception and organizational values. In addition, my professional background spans higher <br /> education, nonprofit-aligned missions, marketing strategy and brand governance. This cross- <br /> disciplinary lens encourages me to ask clear questions, evaluate information carefully and <br /> consider how decisions resonate both internally and with the broader community. My approach <br /> combines analytical clarity with creative insight, and I believe that blend of transparency, <br /> systems thinking and public-mindedness would strengthen the Board's collective perspective. <br /> Do you have any personal or business interest(s)that could create a conflict of interest <br /> (either real or perceived) if you are appointed to this board? <br />