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UMBRELLA <br />EU 00 01 07 16 © 2016 The Travelers Indemnity Company. All rights reserved.Page 11 of 22 <br />18. Material Published Or Used Prior To Policy <br />Period <br />a."Personal injury" or "advertising injury" <br />arising out of oral or written publication, <br />including publication by electronic means, <br />of material whose first publication took <br />place before the beginning of the policy <br />period; or <br />b."Advertising injury" arising out of <br />infringement of copyright, "title" or "slogan" <br />in your "advertisement" whose first <br />infringement in your "advertisement" was <br />committed before the beginning of the <br />policy period. <br />19. Criminal Acts <br />"Personal injury" or "advertising injury" arising <br />out of a criminal act committed by or at the <br />direction of the insured. <br />20. Breach Of Contract <br />"Personal injury" or "advertising injury" arising <br />out of a breach of contract. <br />21. Quality Or Performance Of Goods – Failure <br />To Conform To Statements <br />"Advertising injury" arising out of the failure of <br />goods, products or services to conform with any <br />statement of quality or performance made in <br />your "advertisement". <br />22. Wrong Description Of Prices <br />"Advertising injury" arising out of the wrong <br />description of the price of goods, products or <br />services stated in your "advertisement". <br />23. Intellectual Property <br />"Personal injury" or "advertising injury" arising <br />out of any actual or alleged infringement or <br />violation of any of the following rights or laws, or <br />any other "personal injury" or "advertising injury" <br />alleged in any claim or "suit" that also alleges <br />any such infringement or violation: <br />a.Copyright; <br />b.Patent; <br />c.Trade dress; <br />d.Trade name; <br />e.Trademark; <br />f.Trade secret; or <br />g.Other intellectual property rights or laws. <br />This exclusion does not apply to: <br />a."Advertising injury" arising out of any actual <br />or alleged infringement or violation of <br />another's copyright, "title" or "slogan" in <br />your "advertisement"; or <br />b.Any other "personal injury" or "advertising <br />injury" alleged in any claim or "suit" that <br />also alleges any such infringement or <br />violation of another's copyright, "title" or <br />"slogan" in your "advertisement". <br />24. Insureds In Media And Internet Type <br />Business <br />"Personal injury" or "advertising injury" arising <br />out of an offense committed by an insured <br />whose business is: <br />a.Advertising, "broadcasting" or publishing; <br />b.Designing or determining content of web- <br />sites for others; or <br />c.An Internet search, access, content or <br />service provider. <br />This exclusion does not apply to Paragraphs <br />a.(1), (2) and (3) of the definition of "personal <br />injury". <br />For the purposes of this exclusion: <br />a.Creating and producing correspondence <br />written in the conduct of your business, <br />bulletins, financial or annual reports, or <br />newsletters about your goods, products or <br />services will not be considered the <br />business of publishing; and <br />b.The placing of frames, borders or links, or <br />advertising, for you or others anywhere on <br />the Internet will not, by itself, be <br />considered the business of advertising, <br />"broadcasting" or publishing. <br />25. Electronic Chatrooms Or Bulletin Boards <br />"Personal injury" or "advertising injury" arising <br />out of an electronic chatroom or bulletin board <br />the insured hosts, owns or over which the <br />insured exercises control. <br />26. Unauthorized Use Of Another's Name Or <br />Product <br />"Personal injury" or "advertising injury" arising <br />out of the unauthorized use of another's name <br />or product in your e-mail address, domain <br />name or metatag, or any other similar tactics <br />to mislead another's potential customers. <br />C.With respect to Coverage C: <br />Newly Acquired, Controlled Or Formed <br />Entities <br />"Crisis management service expenses" arising out <br />of a "crisis management event" that involves any <br />organization you newly acquire or form and that <br />occurred prior to the date you acquired or formed <br />that organization, even if an "executive officer" <br />only first becomes aware of an "event" or <br />"occurrence" that leads to such "crisis <br />POLICY NUMBER: CUP-3T402591-25-14 <br />Docusign Envelope ID: 03EC0D15-D674-4D12-9ED3-8A2C214EE218