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How do you promote <br />and publicize the <br />work of your <br />organization? <br />Our own VOICES members are our best publicity. W e encourage our <br />members before every concert to get the word out into their own circles and <br />hopefully beyond through personal contact, email and social media. W e <br />provide suggested language and graphics in various sizes and formats to <br />members to use for this purpose. W e also reach out to a larger VOICES <br />community made up of past members and people who sign up for our <br />“Friends” email list. <br />For concerts where we partner with other organizations in the community, <br />such as our Spring 2025 concert partnership with R Place (discussed <br />above), we and our partners both benefit from each party's publicizing and <br />promoting the concert and partnership to its own network of stakeholders <br />and supporters, to reach a broader audience. <br />VOICES also reaches concert attendees by advertising that targets the <br />general public, especially those who may have an interest in classical <br />music, choral music and the arts. W e are active on Facebook, where we <br />promote VOICES events and other local music events and share audience <br />relevant arts-related content. Last year, we launched an Instagram to <br />engage our younger demographic. On our Instagram, choir members <br />interact with videos and posts sharing snippets of what we do and repost <br />information about Voices with their own networks. W e regularly post both <br />concerts and auditions on Triangle Sings - a regional vocal and choral <br />music website for the Triangle and Triad areas of North Carolina - and pay <br />them to promote our events on their own mailing list and social media. W e <br />add our concerts to about a dozen local web event calendars (e.g. Town of <br />Chapel Hill, Indyweek, W RAL, W CPE, etc.), the local newspapers for <br />Orange and Chatham counties, and for past concerts have had interviews <br />of our Artistic Director and/or ads on up to three local radio stations. W e <br />also reach out to retirement communities such as Fearrington Village and <br />Carolina Meadows. Our graphic designer creates advertising materials for <br />each concert that appear with all our web event listings but we also print <br />posters to put up throughout Chapel Hill, Hillsborough, Pittsboro, and <br />Durham. <br />Docusign Envelope ID: 07544190-1278-4B7D-88D0-425195859546