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How will you <br />evaluate whether or <br />not your goals have <br />been met? <br />W e monitor closely our membership growth and retention and the size of <br />our audience. Positive trends in these metrics will accurately reflect how <br />enthusiastic both groups are. W e will gather further information on audience <br />appreciation and education from the number of views to our website and <br />likes and comments on Instagram and Facebook, and from the immediate <br />reaction of the audience at the concert as well as feedback heard by our <br />chorus members. W e encourage press reviews of our performances from <br />sites like Triangle Sings to evaluate the impact and quality of our music. Our <br />Artistic Director also routinely reviews live recordings of our performances. <br />W e seek to maximize open communication between chorus members and <br />the Board, particularly our President and our Membership chair, to obtain <br />valuable feedback about what members love, what concerns them and how <br />we can improve. W e have several member surveys each season, including <br />one that asks members after a concert to rate their experience during that <br />season. In our President’s weekly email to members, she always invites <br />members’ responses to help us gauge interest and address issues. Board <br />members wear special name tags in rehearsal so that people can ask them <br />questions or discuss points directly. <br />W e also send members every season a voluntary anonymous <br />questionnaire about their personal demographic information in order to <br />assess how well we are appealing to members of underresourced and <br />underrepresented groups. W e usually get about 50% response to these <br />surveys, so our ability to draw conclusions about membership is not <br />complete, but it is helpful. W e have also requested similar information from <br />audience members via surveys by QR link in our ticketing portal and in our <br />programs but participation has been very limited. <br />Docusign Envelope ID: 07544190-1278-4B7D-88D0-425195859546