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Are you hiring <br />multicultural artists <br />with the requested <br />funds from this <br />grant? <br />Yes <br />For each multicultural <br />artist you intend to <br />hire, please list their <br />name, race, and how <br />much you plan to pay <br />them. <br />The Magic of African Rhythm; director Teli Shabu - African and African <br />American group members ($1,200) <br />Amal Kasir - Syrian-American ($3,000 yearly stipend as Poet Laureate; <br />funds provided by the Town) <br />1,2,3 Puppetry; director Sol Ramirez - Latino ($600) <br />Living Arts Collective - African, African American, and Latino artists <br />($3,000) <br />Leia Sadiku - Asian American ($175) <br />Monica Meyer - Latino ($200) <br />Triangle Taiko Club - Asian and Asian American ($100) <br />How will the <br />project/program be <br />publicized and <br />promoted to reach <br />intended <br />participants? <br />The following free and paid strategic marketing and publicity efforts are <br />used to engage audiences locally and throughout Orange County and the <br />Triangle: <br />W ebsite: 26,800 views/year <br />Social media (unpaid/organic), including Facebook, Instagram, LinkedIn, <br />and Pinterest: 100,000 views/year <br />Monthly e-newsletter: 6,100 distribution list with a 45% average open rate <br />Quarterly donor e-newsletter: 100+ highly engaged distribution list <br />On-site marketing at the info tent on the lawn and at the G&GS: 30,000+ <br />visitors/year <br />Trifold Last Friday event map with QR code to updated website itinerary <br />each month distributed in town and throughout Orange County <br />Monthly Last Friday one-pager itinerary posted at Art W alk venues <br />Press packages with high-quality photography, graphics, and <br />announcements sent to extensive list of media outlets <br />Postings to 20+ community calendars to ensure inclusion and awareness <br />of event <br />Collaborative cross-promotions with local businesses and community <br />groups <br />Special video marketing campaigns, including Instagram Reels, TikTok <br />posts, and Youtube shorts <br />Documentary style promotional assets created with PBS and Ethereal <br />Films LLC <br />Regular radio spots on W UNC and interviews on W HUP <br />Print advertising or features in other publications as budget allows <br />Newspaper interviews/articles with News of Orange, Indy W eek, Daily Tar <br />Heel, Hillsborough Chamber of Commerce, and others <br />Paid social media advertising as budget allows, primarily on Facebook and <br />Instagram <br />Ongoing conversations and meetings with key collaborators to market by <br />word of mouth <br />Docusign Envelope ID: 10E85B85-3DF9-4F09-88B4-92BB780493B7