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Audience Description All HAC events and programs are designed to be accessible, inclusive, and <br />offer something appealing for everyone. Hillsborough is a socio- <br />economically, racially, and culturally diverse community with strong rural <br />agricultural roots, a large population of retired adults, and a growing <br />population of young families and urban professionals. HAC marketing <br />efforts take into consideration this unique landscape and aim to reach <br />audiences that are a reflection of the community HAC serves, while <br />attracting a broader group of participants from across Orange County and <br />beyond. <br />Last Fridays & The Art W alk, one of our flagship programs, consistently <br />draws 1,000-3,000 visitors each month to this town-wide event. As we <br />have increased the number of BIPOC artists we hire for performances, we <br />see a more racially diverse audience. Particularly with our musical artists <br />and Roaming Poets series last season, we saw younger and more racially <br />inclusive crowds. By presenting a variety of music genres in the Live on <br />the Lawn series, our goal is to attract multigenerational and multicultural <br />audiences, uniting people across societal barriers. This commitment in <br />programming will allow us to continue to build an audience that reflects our <br />commitment to DEIA principles. <br />Location Description The Live on the Lawn Performance Series takes place on the old <br />courthouse lawn in the heart of downtown Hillsborough. The downtown area <br />offers multiple parking options, including handicapped spots, and is <br />accessible by Orange County public transit. Sidewalks are well-maintained <br />for anyone joining activities by foot, wheelchair, bicycle, or other methods <br />of transportation. Hillsborough Arts Council is committed to adopting best <br />practices with accessibility whenever possible and aims to include anyone <br />that may be differently abled in any capacity. Our staff and volunteers are <br />on site to ensure that accommodations are made for our participants and <br />offer logistical support in meeting these needs. <br />HAC has adopted an Accessibility Plan and designated an Accessibility <br />Officer to oversee needs and progress in this area. The board-level <br />Accessibility Committee is led by Laura Juel, a board member with <br />professional experience as an Occupational Therapist. She is in the <br />process of conducting an audit of our outdoor performance space and will <br />make recommendations on how to improve accessibility. <br />HAC’s Program & Marketing Director has begun a digital accessibility <br />project, by making HAC’s website and marketing materials more accessible <br />for anyone with visual impairments or other difficulties. W e have also <br />started to provide more dual language materials for our growing population <br />of Spanish speaking residents and are partnering with Snow Approach <br />Foundation to include participants dealing with brain changes, such as <br />dementia, at our community events. <br />Artist Description W e connect with artists in a variety of ways. Over the past few years, our <br />Program & Marketing Director has developed relationships with local <br />musicians, puppeteers, comics, and spoken word artists. W hen our new <br />Executive Director joined the team, she brought a wider network of artists <br />to HAC. This year, we also are fortunate to have two BIPOC lead <br />volunteers take on the responsibility of building an even wider network as <br />Docusign Envelope ID: 10E85B85-3DF9-4F09-88B4-92BB780493B7