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Project Goals Our goals for the Calico Makers Markets this year are to increase overall <br />attendance, bolster our performing arts programming and increase <br />individual engagement in the arts by the attendees. By expanding our <br />publicity efforts, we hope to reach a broader audience and gain more <br />recognition and attract more attendees. W e hope to expand our musical <br />offerings by using grant funds to rent equipment and hire multicultural and <br />participatory acts. By improving our musical offerings, we in turn hope to <br />attract more attendees. W ith more attendees and the addition of dance <br />lessons, we expect to have greater individual engagement. And with <br />greater individual engagement from more attendees, the end result is more <br />art exposure for the community. <br />Audience Description The Calico Makers Markets are presented free to the public and open to all <br />members of the community, with our marketing focused on Chapel Hill, <br />Carrboro and surrounding counties. <br />Based on historic numbers we project about 1400 attendees for the current <br />grant cycle. W e anticipate the improved publicity and enhanced performing <br />arts offerings will lead to an increase in that number. Of those 1400, <br />approximately 1100 will be from Orange County. Of the 1400, <br />approximately 132 will be Asian, 60 Black, 60 two races or more, 29 <br />Hawaiian or Pacific Islander, 29 Hispanic or Latino, 731 W hite, 14 <br />identifying as other and 374 declining to say. W e expect Part of our <br />marketing strategy this next year is determining how to attract a more <br />varied audience. <br />Location Description The Calico Makers Market will take place on our board president’s family- <br />owned field that is especially well-suited to host large outdoor events. <br />Heather donates the space for each market. <br />The market site is surrounded by Calico Studio’s studio space, Calico <br />Creates’ makerspace, Heather’s modernist home, a bungalow currently <br />housing a family member, a greenhouse and a large outbuilding used for <br />storage. In the center of it all, and the market itself, is the family garden. <br />W e provide free parking onsite and have an agreement in place with an <br />immediate neighbor for overflow parking. <br />W hile the market does take place in a field, we make every effort to make <br />it accessible. W e rent an ADA port-a-john, provide accessible parking <br />immediately next to the entrance, lay out wide avenues between vendors <br />and have volunteers to offer assistance. <br />Artist Description <br />Are you hiring <br />multicultural artists <br />with the requested <br />funds from this <br />grant? <br />Yes <br />Docusign Envelope ID: 8E18F119-7211-4F24-B38C-ACD7E96F6DC4