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Chapel Hill/Orange County Visitors Bureau <br /> Advisory Board Meeting <br /> North Carolina High School Athletics Association <br /> January 15, 2025 <br /> 8:00—9:30 AM <br /> Board Members Present: Paris Miller-Foushee, Donald"D.R."Bryan—Vice Chair, Craig Lloyd, Allison <br /> Reid, Karen DeHart—Chair, Wendy Smith, David Putnam, Jon Hartman-Brown, Jeri Lynn Schulke,Meredith <br /> Saybe, Sally Greene <br /> Not Present: Matt Hughes, Steve Peck, Randee Haven O'Donnell, Heidi Werner-Dawson <br /> Staff Attendance: Laurie Paolicelli, Hannah Hemphill, Marlene Barbera, Katie Murray <br /> Guests: Lisa Kaylie-prospective board member, Jason Boyer—Media Two, Jessica Herschaft- Clean, <br /> Maylon Andrews—UNC Student, Commissioner Que Tucker-NCHSAA <br /> Call to Order <br /> Karen DeHart called the meeting to order at 8:05 AM. <br /> Round Table Introductions <br /> Welcome to NCHSAA from Commissioner Que Tucker <br /> Approval of Minutes <br /> Karen DeHart requested a motion to approve the minutes from the November 20, 2024 board meeting. Paris <br /> Miller-Foushee made a motion to approve the minutes for both meetings and Meredith Saybe seconded the <br /> motion. With all members in favor,the minutes were approved as submitted. <br /> Executive Director's Report <br /> • Following up on the November board meeting, it was decided to keep the meetings. <br /> • Presentation updating board on the growth of tourism in Orange County over the last twenty years, <br /> including increased inventory and occupancy in the county. <br /> o David Putnam asked about how we are generating leads. Marlene answered speaking to our <br /> CVENT software that distributes leads and sales travel. Corporate and association brings leads <br /> o Town and Gown Conference—UNC bid for conference in June 2026 and was shortlisted. <br /> Ultimately the bid was awarded elsewhere. <br /> Are the ads making a difference? Jason Boyer from Media Two <br /> • Media Two takes our assets (creative) and looks at how best to distribute the content. <br /> • Leisure Campaign: Media Strategy, FB &IG, Seach and Display, but also digital video, publisher <br /> direct,placement strategies (display, CTV (connected tv, such as firestick, roku, etc), direct buys) <br /> o Media Strategy based on seasonality and has reassessed based on trends and analytics,with <br /> spring leading into summer being higher. <br />