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Chapel Hill/Orange County Visitors Bureau <br /> Advisory Board Meeting <br /> Carolina Inn <br /> November 20, 2024 <br /> 8:00—9:15 AM <br /> Board Members Present: Tanya Moore, Karen DeHart- Chair, David Putnam, Heidi Werner Dawson, Jon <br /> Hartman-Brown, Wendy Smith, Anna Richards, Jeri Lynn Schulke, Paris Miller-Foushee, Randee Haven- <br /> O'Donnell, DR Bryan—Vice Chair, Craig Lloyd <br /> Not Present: Matt Hughes, Steven Peck, Meredith Saybe <br /> Staff Attendance: Laurie Paolicelli, Patty Griffin, Tina Fuller, Hannah Hemphill, Pix Walsh, Katie Murray, <br /> Steve Brantly <br /> Guests: Rick Steinbacher, Tim Hoke, Allison Reid <br /> Call to Order <br /> Karen DeHart called the meeting to order at 8:09 AM. <br /> Welcome to the Carolina Inn by Heidi Werner Dawson. <br /> Round Table Introductions <br /> • Welcome to Allison Reid, who will be succeeding Tanya Moore as the representative from UNC. <br /> • Welcome to Craig Lloyd, representing the Hillsborough Chamber position on the board. <br /> Approval of Minutes <br /> Karen DeHart requested a motion to approve the minutes from the October 16, 2024 board meeting. Wendy <br /> Smith made a motion to approve the minutes for both meetings and Jeri Lynn Schulke seconded the motion. <br /> With all members in favor, the minutes were approved as submitted. <br /> Executive Director's Report <br /> • Presentation of Certificate of Appreciation as a thank you to Tanya Moore for six years of service to <br /> the Advisory Board. <br /> • Marketing updates: <br /> o Logo update: Do we need to update the logo to include more parity between the towns? <br /> ■ Survey had split results, with half saying the logo is fine as is and half looking for <br /> change. <br /> o Advertising agency search <br /> ■ The Visitors Bureau will be going out to bid to explore new ad agencies. <br /> ■ Hold on logo changing until the ad agency for FY25/26 is chosen. <br /> o Current ads running in tourism and meetings market <br /> ■ Paid search reaches people precisely when they are looking for information regarding <br /> meeting/conference plannings. <br /> 0 2025 Visitors Guide <br />