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For Approval September 25, 2024 <br /> ■ 9x higher rate of conversion compared to 2022 campaign <br /> ■ Paid search drove most of the conversion volume at 59% <br /> ■ LinkedIn contributed the most impressions with 88% of times people saw ads was on <br /> LinkedIn <br /> ■ Expand Reach from specific DMAs/Cities to statewide <br /> o Overview <br /> ■ Budget: $125,000 <br /> ■ Timing: 6 months (Oct-Nove+Feb-May) <br /> ■ Target Audience: Corporate meeting/event planners and decision-makers of businesses <br /> o Media strategy <br /> ■ Display and publisher direct, social (LinkedIn), search&remarketing (Display/Social) <br /> ■ Marlene discussing how it's impacting RFPs directly—ten training meetings awarded to <br /> the Sheraton <br /> ■ Jenae Ward asked about which social meeting platforms are being utilized with younger <br /> meeting planners coming in. Nikki Bell answered that LinkedIn is still the best place to <br /> reach people who are in a"business state of mind" and more intent focused. Other <br /> platforms can be hard to reach people on for business. <br /> Next meeting: Wednesday, September 25, 2024 at Courtyard Chapel Hill <br /> The meeting was adjourned at 9:20 AM. Chapel Hill swag available to meeting attendings <br /> 31 Page CHOCVB BOD Meeting August 21 , 2024 <br />