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Chapel Hill/Orange County Visitors Bureau <br /> Advisory Board Meeting at Carolina Inn <br /> April 17, 2024 <br /> 8:00—9:15 AM <br /> Board Members Present: Sharon Hill, Karen DeHart- Chair, Heidi Werner-Dawson, Anita"Spring" Council, <br /> John Hartman-Brown, Wendy Smith, Jeri Lynn Schulke, Matt Hughes, Randee Haven-O'Donnell, Donald <br /> "DR" Bryan, Shannan Campbell, Sam Vadgama, Steve Peck, Tanya Moore,Anna Richards <br /> Not Present: Grace Holtkamp, Paris Miller-Foushee, Meredith Saybe <br /> Staff Attendance: Laurie Paolicelli,Marlene Barbera, Hannah Hemphill,Katie Murray, Steve Brantley <br /> Guests: Karen Tessier, Mark Sherburne, Tim Hoke <br /> Call to Order <br /> Karen DeHart, Chair called the meeting to order 8:11 AM. <br /> Welcome by Mark Sherburne <br /> Round Table Introductions <br /> Special Guest Karen Tessier, visiting from Asheville. Has a background in downtown development, <br /> consulting, and more. <br /> Approval of Minutes <br /> Karen Dehart requested a motion to approve the March 20, 2024 minutes. Spring Council made a motion to <br /> approve the minutes and Jeri Lynn Schulke seconded the motion. With all members in favor, the minutes <br /> were approved as submitted. <br /> Executive Director's Report <br /> Presentation <br /> • Hotel demand remains strong, and occupancy has increased 6 points, from 57.8% to 63.9% for the <br /> month of February. <br /> • Room rates are starting to level off. <br /> • Short term rentals in Orange County had a growth in supply 32.4%. Demand also grew but by a lesser <br /> margin. Average Daily Rate (ADR) has shown the greatest decline so far this year. <br /> • Key projects: <br /> o Redesigning visitchapelhill.org website <br /> o Management of chapelhilldiversity.org website <br /> o Outbound media trips with VisitNC <br /> o Inbound travel blogger hosting <br /> o Travel tradeshow participation <br /> o Advertising in online and traditional publications <br /> o In production for new longform video and 10 Sneak Pique's at area attractions. <br /> • July Soccer Tournament <br />