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For Approval March 20, 2024 <br /> • Major soccer tournament on July 23 at Kenan—Manchester City vs Celtics. <br /> o Last year people had trouble getting to Chapel Hill from the Airport. <br /> o Reaching out to restaurants/pubs to coordinate marketing, handouts for <br /> events/music/food/drink, meet& greets, etc. <br /> o Do we need a committee to discuss how to market cohesively? <br /> Results of Tourism Study <br /> Moving discussion to the next meeting, 60 people attended. <br /> Sales Report <br /> • Sales Update-February 21, 2024 Presentation: recap of year to date sales report and how Marlene <br /> Barbera, Sales Manager, is working with meeting planners to secure business in Chapel Hill. <br /> o CVENT subscription upgraded to 3 Diamond Listing to provide more visibility when planners <br /> are considering Raleigh/Durham. <br /> o Google Display Ads with a CTR of.77% <br /> o Clean Ad Agency has helped increase traffic on the CHOCVB LinkedIn Business page with <br /> increased ads <br /> o Our Google Search Campaign has increased the number of RFPs received through our website. <br /> • Mingle-n-Jingle Showcase of Events for UNC Meeting Planners <br /> o This event included over 30 local vendors <br /> 0 140 UNC Planners attended <br /> New Business <br /> Shannan Campbell <br /> • "Mini downtowns"popping up over having one central downtown. Dean Dome being relocated or <br /> demolished? Tanya Moore confirms that UNC has commissioned a study on demolishing the Dean <br /> Dome. <br /> Anna Richards <br /> • Developments in Mebane area— 12ish residential developments <br /> Jeri Lynn Schulke—Chapel Hill Downtown Partnership <br /> • Placer software provides data about how many people are downtown, foot traffic counts, how much <br /> traffic are other business types getting, number of visitors, and hours and days of the week and <br /> compared over time. <br /> Katie Murray <br /> • Black Futurism Show at Eno River Mill will remain up through Saturday <br /> • March will feature a John Dempsey and Judith Ernst joint show <br /> • First Friday with music maker <br /> • March 7th -televised fundraiser for arts across the Triangle <br /> Heidi Werner Dawson <br /> • The Carolina Inn is celebrating it's 100th Anniversary with special events including Centennial Tea and <br /> Dinner services. <br /> 21 Page CHOCVB BOD Meeting FEBRUARY 21 , 2024 <br />