2025-06-18 CHOCVB Agenda - Laserfiche WebLink

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Visitor Bureau Communications/Social Media Department Highlights: May 2025 Publications/Flyers/Online Campaigns/Videos in May–What's Open in May sheet and placed in Welcome Center for walk-in visitors. Promotions for Soccer Match with Chapelboro, EnlaceLationonc, WRAL, Triangle Media, Facebook posts, WUNC-FM. Updates to online promotional website, Posters, tall pull-up banners and Mascots in house for distribution. Working on Pride Posters for June. Updating Orange County Restaurant Map for June printing.New Carrboro Brochure in house. Continuing Places & Spaces Meetings Videos from CLEAN. Patty wrote and sent May Check It Out on May 30 to 3,820 subscribers. Additional Activities from Tina Fuller/Social Media website updates -Reels & Instagram and Standard Videos during May–Chapel Hill Magazine Wedgewood Cheese Bar Opens May 30, Travelingtastebud Brandwein Bagels May 28, raleating–Caffe Driade May 25 and Xolos Tacos Y Tlayudas May 19; lifestylewithlouisa–Day in Chapel Hill May 22, Spring Haven Farm–May 21, Cow Cuddles–May 8; 919eats Tonya's Cafe May 18, triangleweekender MexTour 2025 May 8; and lifewithhanny–Occoneechee Mountain May 4. Work with VisitNC and/Travel Writers/Content Creators–Hosted photographer from Southern Living taking photos at Ackland, Carr Mill Mall, Carolina Basketball Museum and Franklin Street for October story on Chapel Hill. Hosted Content Creators This is Raleigh (Craig & Caroline Makepeace) May 23-25 for 36 Hours in Chapel Hill story as well as other stories and social media posts. VisitNC hosted Creator Jynarra Brinson from LA and I followed up to see if any interest on a visit while here. VisitNC Co-op approved–will do three promotions during 25-26 on VisitNC.com. May Travel Media Assistance–Touched base with photographer coming from 2026 NC Travel Guide to take photos at Carolina Inn June 16; Call with WRAL on upcoming promotions; Laurie and Pablo Vega were interviewed on WCHL about MexTour 2025 and it ran on May 12; Daily Tar Heel interview on State Tourism spending impact. May Stories Appearing and/or Media Mentions– 17 of the Most Beautiful College Towns in the US includes Chapel Hill HDFC ERGO; The Revolutionary War in North Carolina features Hillsborough on nctripping.com; Plan a Peaceful Weekend in Hillsborough–Triangle Weekender; How to Spend a Day in the Triangle (includes Chapel Hill) in News & Observer; Local Reporter includes Laurie Paolicelli Orange Slice Columns throughout the month; NC Weekend Story on Eno Farm; QC Exclusive Magazine includes Hillsborough in Underrated North Carolina Town Guide; Artsy, Progressive Carrboro featured in Islands.com, story by Chapel Hill writer Kenan Dudley. Sent May press releases: Chapel Hill to Host Annual Memorial Day Ceremony Honoring U.S. Veterans. May Blogs–Visit Historic Places in Orange County,North Carolina Other Accomplishments/Activities SATW Associates Business Meeting on May 6 and Webinar featuring music writers on May 9 Bureau will be working on America 250 campaign–initial ideas distributed May 30 Bureau 25-26 marketing plan presented to staff on May 30 for initial input and discussion. Attended Open House May 15; Weekly Staff Calls and calls with Clean on May 14, 28 taking media strategies, advertising, and more. Began adding major events to the new county outlook calendar on May 28 Pix and Hannah represented the Bureau with an informational table at the Norlina NC State Welcome Center May 8 during National Tourism Week Susan Murray took photos of open house on May 15 and photos of Rougarou/Imbibe and uploaded on May 31. Publications Inventory to Date Inventory as of May 31, 2025: Official 2025 Visitors Guide-13,600; Official Visitors 24-25 Map-3,900 5 Dining Map Pads remaining from December 2024 and 1 Mural Map Pad; Website Visits–71,694