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For Approval April 16, 2025 <br /> How we are attracting more meetings mid-week <br /> • Marlene Barbera provided a presentation showcasing the CVENT platform that is used by meeting <br /> planners to source venues and destinations. <br /> 0 300k venues worldwide are listed. The platform allows planners to send RFPs and compare <br /> bids. <br /> o The Visitors Bureau is investing in CVENT to push Chapel Hill to the top and provide <br /> more visibility to area hotels and meeting spaces. <br /> o We include targeted banner ads when someone is looking at Raleigh and Charlotte, a copy <br /> feature allowing planners to copy the VB to their RFP, and Google display ads. <br /> o Important to keep promoting for midweek business. Heidi speaks about the Carolina Inn <br /> seeing increased meeting business with 60/40 split. This is the first time she's seen this <br /> since 2019. <br /> • Clean Presentation <br /> o Developing assets with Clean to market properties to meeting planners. Clean also provides <br /> meeting ads for CVENT. "Places and spaces"videos provide virtual tours of hotels and <br /> meeting spaces to promote Orange County properties. <br /> Update from board members <br /> a. Meredith Saybe, Union Grove Farms <br /> o Vineyards update—70 planted acres and adding 30 new acres, Yd largest vineyard in the <br /> state of NC. Preparing land for another 100 acres, including irrigation pond. <br /> o Union Grove is certified regenerative, which involves hitting certain programs and <br /> practices. Including no pesticides or herbicides. <br /> o Planning a regenerative distillery,using equipment bought from the Top of the Hill <br /> distillery. <br /> o Planning a farm stage. Was approved by Triangle Land Conservatory advisory board to <br /> expand their envelope. Hearing scheduled for March 12th and there was a lot of <br /> consternation in the community. The meeting has been moved to June. Working to <br /> communicate better with the community to educate the regenerative nature of the <br /> project and the importance of agritourism. They will have a tour ahead of the June <br /> hearing. <br /> b. Katie Murray, Uproar 2025 <br /> 2Page CHOCVB BOD Meeting March 19 , 2025 <br />