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2025-04-16 CHOCVB Agenda
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2025-04-16 CHOCVB Agenda
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8/21/2025 3:17:26 PM
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BOCC
Date
4/16/2025
Meeting Type
Regular Meeting
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Agenda
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Visitor Bureau Communications/Social Media Department Highlights: March 2025 <br /> Publications/Fivers/Online Campaigns/Videos in March–Annual Report 23-24 finished on March 5. Will <br /> be digital publication. Updated and printed What's Open in March sheet and placed in Welcome Center for <br /> walk-in visitors. Sent new copy for updated Carrboro brochure on March 14. Continue to promote the new <br /> Sneak Piques videos with online promotions of Carrburritos this month. Continuing Meetings Videos with <br /> CLEAN–Next round of Meetings Videos are in progress–The Graduate, Sheraton, The Siena, Courtyard by <br /> Marriott and Friday Center with Marlene Barbera. Activities from Tina Fuller/Social Media website updates <br /> -Reels & Instagram -Raleating–Tandem on March 4; 919 Eats on Proximo on March 11; Tonya Council's <br /> New Cafe on March 11; Raleating Chapel Hill Chill Ice Cream on March 18; Que Chula on March 20; Spring <br /> Exhibits at Ackland with Chapel Hill Magazine on March 25; Coco Bistro on March 26. <br /> Work with VisitNC –Travel Writers– Plan to meet with six writers including freelance writers, magazine <br /> editors, content creators and more at the VisitNC Tourism conference April 7 to pitch the destination. <br /> March Travel Media Assistance–Pitched new restaurant information to freelancer Amethyst Ganaway for <br /> possible inclusion in a late spring/early summer visit for story in Esquire Magazine; Sent images to Freelance <br /> Writer Katherine Clemmons for USA Today story on Chapel Hill; Sent images of Carrboro Farmers' Market to <br /> Modern South Magazine's Writer Kristen Harrington; Followup with Charlotte travel writer/influencer <br /> Shionda Farrell on possible fall visit; Community Sports News on Farmers Markets; Sent info or responded <br /> to DTH reports - Ani Hunanyan, Victoria Yang and Lauren Zola; Sent visitor information to writer David <br /> Alan visiting from New Jersey, Tar Hill Citizen info for Spring; Sent information and images to <br /> ConventionSouth for upcoming event planner guide; West Virginia influencer Harrison Jordan interested in <br /> visit; Sent updates for the Pride Journey website on our destination. <br /> March Stories Appearing and/or Media Mentions: -North Carolina Weekend Arts Feature including Peel <br /> Gallery in Carrboro and story on Sutton's Drug Store. Local Reporter includes Laurie Paolicelli Orange Slice <br /> Columns throughout the month; Our State Magazine newsletter on Carolina Basketball Museum Numerous <br /> stories on announcement of International soccer returning to Chapel Hill including SportsTravel, <br /> GoHeels.com. Tar Heel Times and Chapelboro.Four Daily Tar Heel stories– 1)New Visitor Board <br /> members; 2) Representing the culture around us: North Carolina sees increase in hospitality job employment <br /> and revenue 3) Following 10 year anniversary, EDPNC continues to aim for economic growth in the state and <br /> 4) BOCC Occupancy Tax Discussion; 20 Most Beautiful Botanical Gardens to visit this spring in nctripping; <br /> Our State story on 11 Day Trips to Take in North Carolina including Chapel Hill; Eaters Carolina– 15 most <br /> anticipated restaurants in the Carolinas opening in spring 2025; Consumer affairs study ranks Chapel Hill <br /> among best NC cities to move to; 8 Best Sports Bars in the Triangle for March Madness in Eaters Carolina. <br /> Sent March press releases: 23-24 Annual Report published; International Soccer Clubs Mexico and Turkey to <br /> meet in Kenan Stadium June 10, 2025. March Blogs–Top 10 Spring Events to Attend in Chapel Hill & Orange <br /> County and Coming to Chapel Hill for Mexico vs Turkey–Here's Your Game Plan. <br /> Publication Inventory <br /> Inventory as of March 31, 2025: Official 2025 Visitors Guide-18,200; Official Visitors 24-25 Map-5,700 <br /> Dining Map Pads 24 from December 2024 and 2 Mural Map Pads; March Website Visits–57,683 <br /> Other Accomplishments/Communications Activities <br /> Met with Pix Walsh and Tina Fuller on May 31 for mid-year check-ins of 2025 goals on NeoGov. <br /> Participated in weekly staff Teams Calls and worked with new Saturday receptionist Carla Horton on 3/22 <br /> Participated in VISITNC Webinar on 3/13 on VisitNC Quarterly Update and ordered state road maps <br /> Participated in call with CLEAN on project status updates on 3/5 <br /> Participated in 3/17 overview call of upcoming international soccer coming to Kenan in June <br /> Call with Jay Donovan on City App on 3/12 <br />
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