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2025-01-15 CHOCVB Agenda
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2025-01-15 CHOCVB Agenda
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8/21/2025 3:17:05 PM
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Date
1/15/2025
Meeting Type
Regular Meeting
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Agenda
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Visitor Bureau Communications/Social Media Department Highlights: December 2024 <br /> Publications/Flyers/Online Campaians/Videos in December–25,000 copies of the 2025 Visitors Guide <br /> arrived in house on December 6, 4,000 new Dining Pads updated and printed(80 pads of 50) in house <br /> December 20; Pix Walsh designed rack card for visitors to fill out to sign up for newsletters and will be <br /> printed; we printed History of Franklin Street Brochure walking tour using QR codes for Chapel Hill <br /> Historical Society; Updated and printed Holiday Events list to be used through December and placed in <br /> Welcome Center for walk-in visitors. CLEAN's next round of Sneak Piques to be featured on website and <br /> added to you tube page. Reels tagged as collaborators - Chapel Hill Mag on Coffee spots December 12, <br /> LindaEats Bluebird December 13; Phoenyxtravels on Hawkers December 17; Raleighrose Osteria Georgi <br /> December 19; Raleating El Tesoro Mex Dec 30; Tina produced reel on Carr Mill Mall Holiday Shopping <br /> December 10. Still looking to print updated Fun Facts. <br /> December Travel Media Assistance– Suggested hotel options for Our State Magazine writer Brad <br /> Campbell visiting Chapel Hill on December 16; Met with Joyelle Ronan visiting Chapel Hill and Carrboro on <br /> December 2 for story on homes.com; Follow-up with WNCN My Carolina Today Show; Sent Ad to SATW <br /> 2025 Directory <br /> December Stories Appearing and/or Media Mentions–NC Weekend of PBS includes Carrboro's Peel <br /> Gallery; 2025 Visitors & Relocation Guide published by Chamber and CH Mag; Southern Living feature <br /> story on The 14 Best Things to Do in Hillsborough NC; Stories on Solstice Lantern Walk in Our State <br /> Enewsletter and in Indy Week; This is Raleigh content creators posted two Instagram video stories from their <br /> family Chapel Hill visit on Nov 16–Carolina Coffee Shop story on December 3 and Carolina Brewery story on <br /> December 27. Local Reporter includes Laurie Paolicelli Orange Slice Columns throughout the month. NC <br /> State Travel Guide 2025 printed. <br /> December Press Releases - 2025Visitors Guide Published December Blogs - 1) Sweet Confections: Discover <br /> Local Bakeries in Orange County,NC; 2) Your Guide to Celebrating New Year's Eve in Chapel Hill & Orange <br /> County; 3) Best Spots for Trivia and Games in Chapel Hill and Carrboro <br /> Publication Inventory <br /> Inventory as of December 31, 2024: Official 2025 Visitors Guide-22,500; Official Visitors 24-25 Map8,100: <br /> Dining Map Pads 63 new in December and 2 Mural Map Pads <br /> For 2024 had 585,463 website visits up from 578,215 in 2023. Welcome Center Walk-ins, 5,728 in 2024 down <br /> slightly from 2023 at 5,766. <br /> Other Selected Accomplishments/Communications Activities <br /> Tracked visitor index numbers. <br /> Participated in virtual meetings with CLEAN and Staff <br /> Review Pix Walsh's calendar of events weekly list <br /> Reviewed Tina's January social media calendar <br /> Participated in VISITNC Webinar on 12/12 on 2025 Travel Trends. <br /> Photographer SP Murray took photos of the Solstice Lantern Walk on December 21. <br /> Enewsletter- Wrote and sent January Check It Out on December 30 to 3,698 subscribers <br /> Put Pix Walsh's 6 month work plan in Neogov on Dec 19. <br /> Took photos of the Chapel Hill Carrboro Holiday Parade for Facebook post <br /> Tina Fuller Website/ Social Media Report December 2024 <br /> Below is just small portion of Tina's activities. <br /> December 2024 Social Media Likes&Follows. <br />
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