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November 2024 Social Media Likes& Follows. <br /> Platform Beginning Ending Increase/decrease Posts <br /> (previous <br /> month end) <br /> FB 25625 25756 131 16 <br /> Twitter 5673 5545 -128 14 <br /> Instagram 7745 7820 75 6 <br /> Pinterest 602 602 0 0 <br /> YouTube 347 349 2 0 <br /> Threads 1406 1435 29 3 <br /> LinkedIn 298 301 3 0 <br /> 2024-2025 Website Sessions by Month <br /> 2024-2025 1p� July m Nov Dec <br /> New leisure campaign Hotel/ <br /> begins: social media,display, Meetings <br /> digital video (in-state) begins <br /> Search,CTV(Richmond, <br /> VA) <br /> Sessions 64,482 38,434 39820 45,10 46,230 <br /> 6 <br /> Users 52,482 31,253 33,883 37,79 38,955 <br /> 0 <br /> Pageviews 103,117 88,045 89,212 91,59 92,290 <br /> 1 <br /> New Users 51,543 30,362 32,312 36,35 37,699 <br /> 5 <br /> Organic search 52% of total OS 61% OS 59% OS OS, <br /> sessions 51% 53% <br /> Average 56.95%/32s per user 61.6%/ 60.2%/ 54.89 56.7%/ <br /> Engagement 42s 38s %/ 33s <br /> Rate/Time 36s <br /> Spike in Day of Tuesday July 23rd,4,156 Sat.Aug 24th, Sat Sept Oct Nov 13, 903 <br /> Week visitors organic search 1 994 Organic 21st 23, Direct <br /> Trolley webpage received Search 996 Direct 907, <br /> 2,372 from paid search Googl <br /> e CPC <br /> 6E Itinera <br /> ries <br /> Request for 60 71 61 56 44 <br /> Literature <br /> Newsletter 44 16* 22* 38* 18* <br /> Subscriber <br /> RFP 1 0 1 1 3 <br /> Tina writes monthly Tourism by the Numbers newsletter. She wrote multiple November blogs <br /> • Makers Markets, Edited and re-published Shop Small Saturday, Created and shared blog on history of <br /> Hillsborough Inns, and added blog on Halal restaurants by outside author. <br />