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2024-10-16 CHOCVB Agenda
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2024-10-16 CHOCVB Agenda
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8/21/2025 3:12:35 PM
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8/21/2025 3:10:38 PM
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Date
10/16/2024
Meeting Type
Regular Meeting
Document Type
Agenda
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Tina Fuller Website Social Media Report September 2024 <br /> Tina is the Bureau project leader for updating VisitChapelHill.org. The site was updated by mid- <br /> September. Thanks to Tina for all her hard work. Below is just small portion of Tina's activities. <br /> September 2024 Social Media Likes & Follows. <br /> Platform Beginning Ending Increase/decrease Posts <br /> (previous <br /> month end) <br /> FB 25261 25452 191 18 <br /> Twitter 5688 5693 5 14 <br /> Instagram 7572 7609 37 6 <br /> Pinterest 603 603 0 3 <br /> YouTube 347 347 0 0 <br /> Threads 1291 1357 66 0 <br /> Linkedln 297 298 1 1 <br /> 2024-2025 Website Sessions by Month <br /> 2024-2025 July Aug Sep Oct Nov Dec <br /> New leisure campaign begins:social media, <br /> display,digital video(in-state)Search,CTV <br /> (Richmond,VA) <br /> Sessions 64,482 38,434 39,820 <br /> Users 52,482 31,253 33,883 <br /> Pageviews 103,117 88,045 89,212 <br /> New Users 51,543 30,362 32,312 <br /> Sessions by Channel Organic search 52%of total sessions OS 61% OS 59% <br /> Average Engagement 56.95%/32s per user 61.6%/ 60.2%/ <br /> Rate/Time 42s 38s <br /> Spike in Day of Week Tuesday July 23rd,4,156 visitors organic Sat.Aug Sat Sept <br /> search I Trolley webpage received 2,372 from 24th,994 21st <br /> paid search Organic 996 Direct <br /> Search <br /> Request for Literature 60 71 61 <br /> Newsletter Subscriber 44 16* 22* <br /> RFP 1 0 1 <br /> *includes walk-in signups <br /> Visit NC Farm app. <br /> • Monthly meeting with State admin/Yellow Dog <br /> • Added events for Sunshine Lav Farm, RambleRill,Witch's Barn at Firefly,B&B Applefest, Carving Pumpkins, <br /> McKee's Corn Maze <br /> • Push notifications for Sunshine Lav farm day <br /> Tina writes monthly Tourism by the Numbers newsletter. Tina took the lead in adding events and listing <br /> updates on the website from Susan Rice's responsibilities after she retired. <br />
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