2024-10-16 CHOCVB Agenda - Laserfiche WebLink

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Visitor Bureau Communications/Social Media Department Highlights: September 2024 Publications/Flyers/Online Campaigns/Videos in September—Proofing first version of 2025 Visitors Guide and photos updates. Printed updated electronic guide flyer and flyer on downtown parking, printed Thirty Things to Do flyer. Updated and printed what's open sheet for October and placed in Welcome Center for walk-in visitors. New Sneak Pique videos being produced. Website was final in mid- September. Reels— September 12 on Fall Shopping Guide in Chapel Hill, Carrboro and Hillsborough Work with VisitNC—Hosted Literary FAM with four national travel writers on September 16-17. Kelsie Gibson, Senior Editor, People Magazine Online; Susan B. Barnes, Independent Journalist, Freelance (Garden & Gun, Conde Nast Traveler among many others); Tamara Fuentes, Editor Cosmopolitan; Elizabeth A Held, whattoreadif.substack.com/ (newsletter(8000+ subscribers) and she's also written for Washington Post, Teen Vogue. Sent itinerary for Austin TX travel writer John Sizemore writing a Triangle Destination story for Paste Magazine. He will be in Chapel Hill October 2 before heading to Durham on October 3. Sent Pitch Sheet on September 13 for VisitNC Media Mission in Durham. September Travel Media Assistance— Sent Tar Heel Citizen Times information on Fall events; Shared USA Today 10best.com story to vote Chapel Hill a top sports town; LA Content Creators Angelia Untung and Chris Wong interested in Chapel Hill. CBS 17 Digital requests use of our photo library; Good Grit Magazine seeking partnership in 2025. September Stories Appearing and/or Media Mentions—NC Triangle Relocation Guide Fall issue includes Chapel Hill; TravelGirl Magazine advertorial as part of college towns story; Wine Enthusiast Magazine features Lyndon Smith with Botanist& Barrel; Thrillest.com includes destination story on College Town Chapel Hill partying since 1793; Axios has story on Kid Friendly activities in the Triangle; TarHeel Blog has Best way to spend a day visiting Chapel Hill; Onlyinyourstate.com says Visit the North Carolina Botanical Garden; Chapelboro has story on Tourism Spending from August press release; Chapel Hill was voted Best Family-Friendly College Town by WhereverFAmily.com Readers; Wall Street Journal Ranks UNC 59th Best College; US News & World Report says Carolina ranks as a Top Five Public University for 23rd straight years; Eaters Carolina Ranks 13 Hottest Restaurants in the Triangle for September and 12 Most Anticipated Restaurants across the Carolinas Coming includes Proximo; Local Reporter includes Laurie Paolicelli Orange Slice Columns throughout the month. Sent September Press Releases: Visitors Bureau rolls out new Website. September Blogs - None. Other Selected Accomplishments/Communications Activities After Susan Rice's retirement- Tracked Visitors coming to the welcome Center,mailed all visitor inquiries (individuals and to North Carolina welcome Centers,)put some events on website, tracked visitor index numbers. Held off on the weekly events calendar, but we will start that back up in mid-October. Chapel Hill Advisory Committee Meeting on Downtown Right of Way Master Plan in 2024 met September 3 Participated in Chapel Hill Downtown Partnership Annual Meeting on September 11 at the Carolina Inn. In State Media Mission planned in Durham on October 1 was cancelled due to Helene. Staff Meetings on September 10 Participated in calls with CLEAN on September 18 to discuss new leisure campaign. Reviewed Tina's October social media calendar. Photographer Donn Young Chapel Hill and Hillsborough photos in September for 2025 VG and photo gallery. Providing images for Piedmont Electric for their 2025 calendar Enewsletter- Wrote and sent October Check It Out on September 30 to 3,705 subscribers. Budget and Publication Inventory Inventory as of September 30, 2024: Official 2024 Visitors Guide7,400; Official Visitors 24-25 Map 10,200; March 2024 Dining Map Pads—6;Mural Map Pads 10