2024-09-25 CHOCVB Agenda - Laserfiche WebLink

Browse Search

Visitor Bureau Communications/Social Media Department Highlights:August 2024 Publications/Flyers/Online Campaigns/Videos in August–Working on copy and photos for 2025 Visitors Guide and will see first proof in mid-September. Awarded printer bid for the guide. Updated and printed what's open sheet for September and placed in Welcome Center for walk-in visitors. Printed more Carolina Basketball Museum brochures. And printed information on Heart of the Hills Tours. Distribute Moorefields Bluegrass posters and promos. Planning next round of Sneak Pique Videos. Tina Fuller created Reel on Chapel Hill itinerary posted on August 28 and worked with Triangle Digital Media Reel on Paperhand on August 30. Work with VisitNC–S elected to attend VIsitNC Media Mission in Chicago on October 28-30 6-8. Will also be participating in Durham Media Mission on October 1. Hosting Literary FAM with four national travel writers on September 16. August Travel Media Assistance– Tar Heel Citizen info on our welcome center to Chanmolis Mout; Triangle Relocation Guide Story on Chapel Hill info to Lynne Brandon; Sent Meetings Today info on partnering with local volunteer groups; Laurie talked to Aaron Keck on WCHL about Tourism in Orange County; Patty Griffin spoke with freelancer Matthew Meltzer for Chapel Hill story in Thrillest. Inquiries from Washington DC Influencer Julia Randall, Chicago Influencer Rachel Katate, and Charlotte Influencer Shionda Farrell August Stories Appearing and/or Media Mentions–Southern Living story This North Carolina Town Is Home To The Nation's Oldest Public University—And It's A Foodie's Paradise, Lovely, electric and quaint: Hillsborough's historic downtown is brimming with charm in Rocky Mount Telegram,Niche.com says UNC Best has best campus in North Carolina; AAA on local hotels receiving Four Diamonds; Local Reporter includes Laurie Paolicelli Orange Slice Columns throughout the month, Stories on Record Orange County Tourism Spending in 2023 - Daily Tar Heel, TBJ, Indy; Axios,NC Commerce. Sent August Press Releases: Moorefields Bluegrass Festival is October 5,2024, Record Tourism Spending in Orange County, Visitors Bureau Reaccredited through Destination International. Blogs–Top Things For Students and Parents to Know as They Head to Chapel Hill for the Fall; Countdown to Fall in Chapel Hill and Orange County Other Selected Accomplishments/Communications Activities Participated in VisitNC Webinar on Crisis Communications on August 8. Participated in Chapel Hill Downtown Partnership Board Meeting on August 22. Will serve on new marketing committee. Participated in calls with CLEAN on August 8 (review leisure campaign). Media Two following up on August 26 with business/meetings strategy. Reviewed Tina's September social media calendar. Working with Photographer Donn Young for downtown Chapel Hill landscapes and businesses for our photo library. Enewsletter-Wrote and sent September Check It Out on August 30 to 3,697 subscribers. Publications Inventory to Date As of August 31, 2024: Official 2024 Visitors Guide-7,530; Official Visitors 24-25 Map-10,500; Spring 2024 Dining Map Pads– 12, Mural Map Pads 13. During August we had 38,434 website visits. Tina Fuller Website Social Media Report August 2024 Tina is the Bureau project leader for updating VisitChapelHill.org. The site was live August 1 but Tina oversaw all final updates and tweaks to ensure maps, listings, fonts,pages, media page forms were all as wanted for official launch in mid-September. Thanks to Tina for all her hard work.