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For Approval May 15, 2024 <br /> o Event organizers will be in Chapel Hill on April 24 and 25th to conduct media visits with major <br /> media outlets. <br /> o Photo opportunities with town leadership with mascots. <br /> o Task force—Direct outreach to businesses in Chapel Hill/Carrboro, toured Raleigh Trolleys to <br /> have them run a loop between Chapel Hill/Carrboro. Hotel outreach to find out minimum night <br /> stays vs. not. Only 3 hotels have a minimum night stay. Activation of businesses Monday, <br /> Tuesday, Wednesday with Trolleys from 1-9pm. <br /> o Our goal is to boost restaurant sales during summer soccer game via trolley tour. <br /> • Tourism happenings: <br /> o Generating PR for Orange County Historical Museum <br /> o Seeing an increase in leads for group business to our office <br /> o Supporting April and June Pride activities on campus and other areas <br /> o Marketing preparation for Manchester City v. Celtic game at Kenan Stadium <br /> • Other announcements: <br /> o The Visitors Bureau applied for a grant with America 250 to showcase increased access to <br /> accessibly. <br /> o Request to Department of Transportation for signage advertising attractions. <br /> o Walking tours available on Saturdays from the Welcome Center. Heart of the Hills tours with <br /> groups of up to 12, including residents and visitors. <br /> o Internal Staff Retreat to discuss research results from Destination Next survey. <br /> 0 3rd Annual Open House May 16, 2024 from 4-6 pm at 308 W. Franklin Street <br /> New Business <br /> Steve Brantley(Orange County Economic Development) reports that small business grant activity has <br /> rebounded, with demand currently 2-3 times higher than available funds. Additionally, there is increased <br /> interest in recruiting larger-scale businesses,with promising prospects in both Hillsborough and the Buckhorn <br /> economic development district. Over the last four years, half a million dollars have been invested, and the <br /> level of companies currently showing interest suggests that this figure could double easily. <br /> Shannan Campbell (Town of Hillsborough): River Park concert this weekend(April 20th), Handmade <br /> Parade and Arts Council weekend of art announced, Climate Action Challenge concluding, potential <br /> relocation of Efland Seafood Festival to Hillsborough, high food and beverage tax revenue noted. <br /> Matt Hughes (Town of Hillsborough): Outlandish event scheduled for September 28th, observing increased <br /> business transitions, including retirements. <br /> Steve Peck(Historic Alliance): Announces the 18th Preservation Day and a Derby party on May 4th at the <br /> Whitted Center. <br /> Katie Murray(OC Arts Commission): <br /> • Uproar event returning in August 2025,Arts Commission planning a rebrand, involvement in nationwide study <br /> on arts impact, 1.5C climate change exhibit at Eno Mill until April 27th. <br /> 21 Page CHOCVB 130D Meeting April 17 , 2024 <br />