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2024-05-15 CHOCVB Agenda
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2024-05-15 CHOCVB Agenda
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8/21/2025 3:12:16 PM
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BOCC
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5/15/2024
Meeting Type
Regular Meeting
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Agenda
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• Create and shared Reels for Glass Box and FOFP <br /> • Pinterest: Requested Susan to add images with URL links to blogs/stories: guided walking tours; Ten Gardens& <br /> Events;Hillsborough Spring Bucket List;Local Palate story on Hillsborough. <br /> • Created a new flyer with QR codes to display in Welcome Center. QR codes link to social media channels and <br /> Check it Out newsletter sign up. Inserted in the VGs that Susan hands out and ones in rack display—monitoring <br /> scans in QR Code Chimp <br /> • Chose winner of Baseball ticket giveaway using Woo Box <br /> • Began working on Social Media Strategy for Intern,put aside as Laurie presented scope of services. <br /> • Worked with Linda Nguyen on La Vita Dolce Collaboration$550 <br /> • Wrote article on Outdoor Adventure in Chapel Hill for The Local Palate to run May 19' <br /> • Worked with Renee at Triangle Digital Media for last Reels on Hyatt/Southem Village,Last Fridays in <br /> Hillsborough, and Things to Do while in town for soccer game. Plus, Triangle Weekender Inst Promo Soccer <br /> Match ticket giveaway <br /> • Paid social(in-house): <br /> o On-going Facebook like campaign$5/day; Ad began 1/23/2023 now targeting Greensboro,Winston- <br /> Salem,High Point DMA,2,019 paid likes to-date at$2,319 spend. <br /> New Website work <br /> Met with SV design team on microsites focusing on Accessibility and Sneak Piques, reviewed Prototype for <br /> desktop&mobile <br /> Current Website work <br /> • Future Partners' Intercept survey is up to 317 participants(goal is 300). They are now in the process of cleansing. <br /> • Blogs published or re-published: Ten Best Guided Walking Tours(Susan); Ten Gardens &Gardn Events(Patty); <br /> More than Just Books(Susan). <br /> • Selected Featured events for homepage. <br /> • Monthly meet with Meredith, Success Manager <br /> • Created Alert for International Soccer Match for homepage. <br /> • Reformatted Landing Page for Man City and Celtic Soccer Match with slider widgets—Still a work in progress as <br /> new info comes available. <br /> • In an effort to collect 1St Party Data, Simpleview is working on a new form to collect emails from walk-in visitors <br /> for newsletter sign-ups for the purpose of adding to our DMS. I requested to have a goal of collecting 50 new <br /> emails/per YEAR added to Susan's NeoGov because her position up front provides the best opportunity to do this <br /> —But it was declined. <br /> • Created new accounts for restaurants in the pipeline(DMS) <br /> Book>Direct(formally,JackRabbit)Widget <br /> • Total Searches: 316 per GA4 <br /> • Performance Summary: Estimated Bookings 4.7; Est.Avg Booking amount$634; Est. Booking Revenue $2,985 <br /> per Book>Direct report. <br /> • Total website referrals to hotels, 186 per B>D <br /> Visit NC Farm app. <br /> • Monthly meeting with State admin/Yellow Dog Creative <br /> • Added events: Tarheel Antiques, Fernrock Farm, CHFM spring&Tues. markets, Ramble Rill <br /> • Push notifications: Tarheel Antiques, Transplanting Traditions,McAdams Farm, CFM Strawberry event <br /> • Met with Mike Ortosky,EDC and LP regarding new farm group with collective voice on policies <br /> • Scheduled table for CHFM June 4'that aligns with Jaleah's scope of services for that week <br /> Google/Yelp/Tripadviser Business pages <br /> • Added hometown ambassador tours to Google Business page <br /> • Added May Check it Out newsletter to Google <br /> PhotoShelter <br /> 0 Sent link/images as requested <br />
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