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2024-05-15 CHOCVB Agenda
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2024-05-15 CHOCVB Agenda
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8/21/2025 3:12:16 PM
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Date
5/15/2024
Meeting Type
Regular Meeting
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Agenda
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Chapel Hill/Orange County Visitors Bureau <br /> Communications Report <br /> April 2024 <br /> Monthly Statistics Current Month 23-24 YTD 22-23 YTD 22-23 Totals <br /> Definite Runs: 21 210 230 276 <br /> Bureau Referenced: 14 111 100 124 <br /> Triangle: 13 293 372 390 <br /> Regional: 5 161 169 180 <br /> National: 5 113 90 103 <br /> International: 3 29 40 47 <br /> Total Media Assisted: 12 136 120 136 <br /> Media/Social Media& Communications Department Highlights <br /> Publications/Flyers/Online Campaigns/Videos in April— 15,000 24-25 Visitor Maps arrived on April 16.What's <br /> Open in April sheet and placed in Welcome Center for walk-in visitors. Sent Summer Ad in April 17 to for Southern <br /> Travels Magazine for May/June issue which will go with a one-page editorial piece. Clean filming second found of <br /> Sneak Piques including Union Grove Farm,Hillsborough BBQ,Volume Records, Rocks+Acid Wine, Tonya's Bake <br /> Shop, Epilogue, Carrburritos, Spring Haven, and 401 Main Street, Woodcrest Farm and Botanist+Barrel. Saw new :30 <br /> Chapel Hill Video on April 14 and music was selected for final version done on April 26. Reels for Fridays on the Front <br /> Porch on April 18,Reed on Wind Down Wednesdays at La Vita Dolce on April 15 and AC Hotel on April 1. Patty wrote <br /> and sent May Check It Out on April 29 to 3,647 subscribers.Updated Welcome to Chapel Hill Brochure with new cover <br /> and updated information and approved for printing April 30. <br /> Work with VisitNC -Travel Writers—Working on itinerary for VisitNC Travel Writer FAM coming on May 22 as part <br /> of a three day North Carolina Visit to High Point, Chapel Hill and Cary. <br /> April Travel Media Assistance—Assisted Daily Tar Heel on Planning and Zoning story contact people,Daily Tar Heel <br /> story on parking; Followed up with Atlanta sports writer James Clemons; Sent information and photo to Tar Heel <br /> Citizen on walking tours available; Info for Summer Article in Southern Travel+Lifestyle Magazine; Sent photos and <br /> information to Small Market Meetings Magazine on Meetings updates; Sent ConventionSouth information for NC <br /> Event planning guide Chapel Hill updates; Sent Morgan Creek photo to Triangle Gardener Magazine for story; <br /> April Stories Appearing and/or Media Mentions—Mentioned in the March/April Southern Travel+Lifestyles <br /> Magazine in North Carolina Colors story;Local Reporter includes Laurie Paolicelli Orange Slice Columns throughout <br /> the month; Garden& Gun mention on Tonya Council's Strawberry Lemon Bars;Daily Tar Heel story on Florafitti <br /> mentions Bureau; WCHL Chapel Hill story on Path Accessibility mentions Our guide; Local Palate story on Weekend <br /> Getaway in Hillsborough by Katelyn Short—sent images and proofed story; TBJ story on Franklin Street Bounces Back; <br /> Local Palate story on Carrboro Coffee rosters—sent photos and proofed; Country 107.3 Radio's Debbie Nance story on <br /> This Vibrant North Carolina Spot is one of the 25 Best College Towns in the US;Worldatlas.com story on 7 Towns in <br /> NC with Beautiful Architecture includes Hillsborough;Worldatlas.com story on 12 of the Most Hospitable Small Towns <br /> in NC includes Hillsborough; Our State Magazine—5 ways to experience Historic Hillsborough and A Taste of Honey <br /> (Bill Smith's Honeysuckle Sorbet; Chapelboro mentions Moonchester,Manchester City mascot walking down Franklin <br /> Street. <br />
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