Orange County NC Website
• Added all Ambassador walking tour events to Facebook. <br /> • Created Instagram Giveaway for UNC Baseball Tickets and Local Goods basket. <br /> • Re-visited Pinterest account after learning new info from Tourism Conference. Created a new board for Sneak <br /> Pique videos and added three videos so far,plus blog that matches what's trending on Pinterest.Also talked to <br /> Susan about adding more of our assets along with URL's (if applicable)and search tags. Currently she is only re- <br /> pinning other people's pins. <br /> • Paid social(in-house): <br /> o On-going Facebook like campaign$5/day;Ad began 1/23/2023 now targeting Greensboro,Winston- <br /> Salem,High Point DMA, 1849 paid likes to-date at$2,180 spend. <br /> o Created paid ad for Things to Do during UNC Commencement$475 for 20 days I reach 42,358; landing <br /> page views 1,143; cost per landing page view$0.42; Post engagement 1568: Link clicks 1445;post <br /> reactions 113; shares comments& saves 10. <br /> New Website work <br /> Still in the Design phase: S.V. is working on secondary pages of the website. Microsite discussion meeting is set <br /> for April. Still on Track for September launch. <br /> Current Website work <br /> • Future Partners' Intercept survey is up to 244 participants(goal is 300) <br /> • Blogs published or re-published: Ten Things UNC Spring Commencement(Patty), Take a Hike and Ten Spring <br /> Events(Susan). <br /> • Selected Featured events for homepage. <br /> • Monthly meet with Meredith, Success Manager <br /> • Created Alert for Homepage linking to UNC Commencement blog. <br /> • Updated BOD page with new board members, switched out Things to Do page images for Spring/Summer, <br /> Updated Made in OC page. <br /> • Created step by step instructions for Hannah on how to upload documents to CMS. <br /> • Created a Landing Page for Man City and Celtic Soccer Match—WIP as new info comes available. <br /> • Reviewed current forms in DMS for collecting 1st Party Data. Will get with S.V. and Susan on best practices and <br /> ideas for collecting data from visitors to Welcome Center(WIP) <br /> Website Sessions (Visits) <br /> 0 2021-2022 2022-2023 2023-2024 <br /> 80000 <br /> 60000 <br /> 40000 - — — <br /> 20000 <br /> 0 <br /> 564 pit <br /> 2023-2024 Month Website Sessions <br />