2024-04-17 CHOCVB Agenda - Laserfiche WebLink

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Chapel Hill/Orange County Visitors Bureau Communications Report March 2024 Monthly Statistics Current Month 23-24 YTD 22-23 YTD 22-23 Totals Definite Runs: 30 189 190 276 Bureau Referenced: 12 97 86 124 Triangle: 48 280 359 390 Regional: 26 156 153 180 National: 5 108 82 103 International: 2 26 34 47 *Total Media Assisted: 17 124 106 136 Includes the six met directly at VisitNC Tourism Conference Media & Communications Highlights Publications/Flyers/Online Campaigns/Videos in March—80 Dining Maps Pads arrived on March 13. What's Open in March sheet and placed in Welcome Center for walk-in visitors. RDU Business Traveler Ads ran in March at RDU. 300 copies of Orange County Business Traveler Brochures on Chapel Hill/Carrboro and Hillsborough were printed and campaign to go with it. Flyer for Heart of the Hills Tours in printed as poster and fliers for welcome center. Sent Free Spring Ad and creating a Summer Ad for Southern Travels Magazine due in mid-April for May/June issue which will go with a one-page editorial piece. Clean long for videos, list for upcoming new sneak piques and review interactive map for new website on March 18. Tina created and shared Reel for Tonya's Cookies and created Instagram Giveaway for UNC Baseball Tickets and Local Goods basket. Patty wrote and sent April Check It Out on March 28 to 3,632 subscribers. Work with VisitNC-Travel Writers—Attended VisitNC Tourism Conference in Greenville,NC March 17-19. Media Marketing place held and met with six writers with scheduled appointments -Christina Riley NCTripping.com; Editor Elizabeth Hudson,Our State Magazine, Scott Mason,Tar Heel Traveler WRAL-TV, Greenville Travel Writer and content creator Ronny Maye, Debbie Olsen freelance writer from Alberta Canada for Calgary Herald and National Post newspapers; Emma Hunt Senior Editor with Atlanta Magazine. Additionally,met Carolina Country Magazine associate Editor Renee Gannon during the exhibitor/sponsor breaks. March Travel Media Assistance—Sent photos and copy for Morehead Planetarium 75'anniversary story in Local Palate; Sent Arts activities story to Tar Heel Citizen Times; sent ideas of Free things to do and summer/fall events to Southbound Magazine; Convention5outh initial request for NC Event planning guide Chapel Hill updates; Sent info on Lavendar Oaks farm to Scott Mason, NC Tar Heel Traveler WRAL-TV;Followup with Charlotte travel writer/influencer Shionda Farrell on possible fall visit;NY Influencer Karina Henry interested in visit;touched base with new Spectrum reporter Jatrissa Wooten who covers business and tourism;follow up with DTH reporter Lola Oliverio to give her contacts for story on planning and zoning March Stories Appearing and/or Media Mentions— Numerous Chapel Hill Garden Tour stories appearing,Carrboro in running for Best Small Town through USATodayI OBest site;Local Reporter includes Laurie Paolicelli Orange Slice Columns throughout the month;Local Palate Chapel Hill City Guide includes two new stories—Carolina Inn 100t'Anniversary and Morehead Planetarium 75t'anniversary;Fayetteville Observer included story on Botanical Gardens to visit and included NC Botanical Garden; Our State Magazine stories—Morehead astronaut training in 50 things you didn't know about Our state;Hope Blooms Blawsome Farms feature;The Mystery of Gimghoul Castle;and 11 Day Trips to Take in North Carolina includes towns in Orange County; Travel Weekly story on Hilton Buying Graduate Hotel properties with Chapel Hill one as lead photo;Numerous stories on announcement of International soccer returning to Chapel Hill;Axios story on new Spanish tapas restaurant coming to E.Franklin St; SATW 2024 Directory in house;