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2024-03-20 CHOCVB Agenda
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2024-03-20 CHOCVB Agenda
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8/21/2025 3:11:55 PM
Creation date
8/21/2025 3:08:35 PM
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BOCC
Date
3/20/2024
Meeting Type
Regular Meeting
Document Type
Agenda
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2023-2024 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun <br /> Leisure Hotel <br /> Campaign campaign <br /> /search begins+ <br /> running Leisure <br /> running <br /> Sessions 66,081 45,063 34,975 48,890 43530 48,396 50,030 52,020 <br /> Users 54,131 35,468 28,354 38,073 35049 37,944 40,753 43,051 <br /> Pageviews 109,097 74,480 65,493 80,535 76,721 73,795 80,386 88,993 <br /> New Users 37,059 39,664 41,912 <br /> Sessions by Organic Organic Organic <br /> Channel Search Search Search <br /> 58% of 44% of <br /> total total <br /> sessions sessions <br /> Average 55.53%/40 53.93%/38 52%/34s <br /> Engagement seconds seconds per user <br /> Rate/Time per user per user <br /> Spike in Saturday Saturday Sat Feb <br /> Day of Dec 9t'', Jan 13th 3rd <br /> Week 1646 885 1001 <br /> organic organic (UNC vs <br /> search search Duke) <br /> organic <br /> 6.—MA search <br /> Request for 56 67 <br /> Literature <br /> Newsletter 24 26 <br /> Subscriber <br /> RFP 7 3 <br /> Click here for February User Demographics <br /> Book>Direct(formally,JackRabbit)Widget <br /> • Total Searches: 214 per GA4 <br /> • Performance Summary: Estimated Bookings 6; Est. Avg Booking amount$398; Est. Booking Revenue $2,431 <br /> per Book>Direct report <br /> • Total website referrals to hotels, 184 via: 50-Book Direct button, 8 -phone link,29 -picture link, 60-Title link <br /> and 37 -website links. <br /> Visit NC Farm app. <br /> • Added events for Spring Haven, Sunshine Lav Farm, Cedar Grove Blueberry,Eno River Farm,Lavender Oaks <br /> • Push notifications: RambleRill Farm,Eno River Farmers Market, Sunshine Lay. <br /> • Prepared for and attended Ag Summit event <br /> • Added two farms—Full Table CSA @ Common Ground+Sweet Retreat Orchard <br /> Google/Yelp/Tripadviser Business pages <br /> • Posted Feb Check it Out newsletter <br /> PhotoShelter <br /> 0 Searched images with DSC & dates in titles and began updating with correct image titles <br />
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