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2024-03-20 CHOCVB Agenda
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2024-03-20 CHOCVB Agenda
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3/20/2024
Meeting Type
Regular Meeting
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Agenda
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Chapel Hill/Orange County Visitors Bureau <br /> Communications Report <br /> February 2024 <br /> Monthly Statistics Current Month 23-24 YTD 22-23 YTD 22-23 Totals <br /> Definite Runs: 19 159 165 276 <br /> Bureau Referenced: 7 85 71 124 <br /> Triangle: 51 232 312 390 <br /> Regional: 38 130 115 180 <br /> National: 27 103 66 103 <br /> International: 3 24 30 47 <br /> Total Media Assisted: 8 107 87 136 <br /> MEDIA& COMMUNICATIONS HIGHLIGHTS <br /> Publications/Flyers/Online Campaigns/Videos in February—Annual Report 22-23 was done on February 15.Updated <br /> and printed What's Open in February sheet and placed in Welcome Center for walk-in visitors. RDU Business Traveler <br /> Ads coming to RDU. Proofed Orange County Business Traveler Brochures on Chapel Hill/Carrboro and Hillsborough <br /> and campaign to go with it.Reels collaboration with Triangle Media on Sheraton Chapel Hill on February 17. Updating <br /> the Dining Map Pad for printing in March. Getting Free Ad for March/April issue of Southern Travel+Lifestyles <br /> magazine and proofed and sent February 29 and will have paid ad and editorial in May/June issue. CLEAN producing the <br /> ads and Patty will work with their staff on the editorial portion. Reviewed 12 Radio Sports on February 27 which will run <br /> on WCHL in March highlighting the business of tourism. Susan Murray took photos of the DestinationNext event at the <br /> Carolina Inn on January 31.Wrote and sent March Check It Out on February 29 to 3631 subscribers. <br /> VisitNC PR—Will be meet with travel media at VisitNC Tourism Conference March 18 and sent media in ranked order of <br /> preference to VisitNC on February 28. We get to have one on one meetings with 5-6 media members. Selected to attend <br /> on February 9 the VisitNC National Media Mission in Chicago in late October 2024.Made zoom presentation on <br /> February 7 to NC Travel Guide Editors with ideas to feature on Orange County NC in the 2025 Travel Guide. Gave <br /> contact information to Veda Gilbert at VisitNC PR to work with Chapel Hill Writer Sarah Dessen on September Media <br /> FAM around her Book Along for the Ride. <br /> Hosting Travel Writers—Four writers coming to Chapel Hill on May 22 as part VisitNC National Media FAM to North <br /> Carolina on Quite Luxury. Additionally VisitNC PR Staff and rep from DCI media in NY will also attend. <br /> February Travel Media Assistance—Sent info on Bucket List things to do in 2024 for February Tar Heel Citizen; Sent <br /> info to Vanessa Infanzon,freelancer on Veteran Owned Businesses; Send March/April Spring Ad to Southern Travel+ <br /> Lifestyles Magazine; Sent information to Daily Tar Heel Writer for story on Walt's Grill; Sent Spring—Fall events to <br /> Lynn Brandon for NC Relocation Guide story; Ideas to Katherine Clark for The Heart of Meadowmont& The Oaks <br /> Magazine. <br /> February Stories Appearing and/or Media Mentions: -Our State Magazine Jazz Roundup story including Moeser <br /> Hall for February issue by freelancer Vanessa Infanzon; Local Reporter includes Laurie Paolicelli Orange Slice Columns <br /> throughout the month; 16 Most Anticipated Restaurants Across the Carolinas for 2024 Eater Carolinas; Discover the <br /> Carolinas Website Where to Travel in 2024 by JP Grice; Cat's Cradle Expanding stories in the Triangle; Is Chapel Hill a <br /> Good Place for Students KHTS-AM radio; WCHL/Chapelboro ran interview with Laurie Paolicelli and Shelly Green <br /> on the DestinationNext Survey Findings;North Carolina Weekend ran the feature on The Carolina Inn's 100`h <br />
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