Orange County NC Website
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• Paid social(in-house): <br /> o Updated on-going Facebook like campaign$5/day;Ad began 1/23/2023 targeting the Charlotte market, <br /> switched to Greensboro,Winston-Salem, High Point DMA, 1349 paid likes to-date at$1866 spend. <br /> o Created ad for Outdoor Dining blog 1 $500, 2,998 Link clicks, 57,642 Reach, 135,894 impressions at$0.17 <br /> cpc. <br /> o Boosted 2024 Bucket List blogj$500 targeting Greensboro,Winston-Salem&High Point DMA,Jan 30—Feb <br /> 13 <br /> Current Website work <br /> • Completed Landing page for Sneak Piques and published. Clean redirected SneakPiques.com website to <br /> visitchapelhill.org.org/sneak-piques <br /> • Edited several accounts/listings in DMS due to closings. <br /> • Future Partners' Intercept survey went live. <br /> • Blogs published or re-published: Wellness blog(Susan), Coffee blog(Tina),Patty updated&republished Cozy <br /> Outdoor Dining,2024 Bucket List(Andrea)with links and images. <br /> • Updated homepage collection widget, switched out diversity image, linked to `ways to be active blog,added <br /> Sneak Piques and linked to landing page, switched out hotel page. Changed out events header image. Updated <br /> Hotels &things to do pages with new blogs. <br /> • Support ticket for Featured slider widget not showing caption with link in mobile view. <br /> • Added brief description on Request Literature page per Media Two recommendation. <br /> • Researched Valentine events for upcoming blog <br /> • Reviewed GA4 for Nov,Dec to current for number of RFP requests and origination. Sent to Media Two <br /> New Website work <br /> • Uploaded collateral for the Design Process to the shared folder proved by Simpleview(images, style guide, <br /> visitors guide, strategic plan) <br /> • Reached out to Chrissy/team to move forward on the Discovery meeting for new web redesign. Met with Laurie <br /> and Patty on this agenda and forwarded to Clean for comments. <br /> • Attended Discovery meeting with Simpleview team, Clean and Patty—followed up with action items. <br /> • Reviewed current website for pages that need updated or dropped—sent to LP, PG and Marlene for comments. <br /> Website Sessions (Visits) <br /> ■ 2921-2022 ■ 2022-2023 2023-2024 <br /> 84004 <br /> 00000 <br /> 49000 - - <br /> 20004 <br /> 4 <br /> 2023-2024 Month over Month Website Sessions <br /> Book>Direct(formally,JackRabbit)Widget <br /> • Total Searches: 171 per GA4, 386 per Book>Direct Report(? On discrepancy) <br /> • Total website referrals to hotels, 111 via: 22 Book Direct buttons,4 phone link, 14 picture link, 30 Title link and <br /> 41 website links. <br /> Google/Yely/Trivadviser Business pages <br /> 0 N/A <br />