2024-02-21 CHOCVB Agenda - Laserfiche WebLink

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Chapel Hill/Orange County Visitors Bureau Communications Report January 2024 Monthly Statistics Current Month 23-24 YTD 22-23 YTD 22-23 Totals Definite Runs: 22 140 144 276 Bureau Referenced: 13 78 62 124 Triangle: 8 181 299 390 Regional: 5 92 110 180 National: 14 76 61 103 International: 2 21 30 47 Total Media Assisted: 6 99 87 136 Media& Communications Highlights Publications/Flyers/Online Campaigns/Videos in January—Copy for the Annual Report 22-23 was sent to designer on January 22. Will be digital publication. Updated and printed What's Open in January sheet and placed in Welcome Center for walk-in visitors. Promoting the Sneak Piques 12 videos. Website is https://www.visitchapelhill.or /sg neak- piques/.Updated and promoted the Sitghts,Lights and Bites website and campaign including Our State Magazine Newsletter.Updated Bureau's 2024 Major Annual Events PDF and the Website Page. Proofed New ads for Local Palate and Society of American Travel Writers 2024 Directory and sent to both publications. RDU Business Traveler Ads coming to RDU. Reels collaboration with Triangle Media on The Carolina Inn on January 16 and The Varsity on December 28. Help promote Floraffiti. Plan to print Orange County Business Traveler piece. VisitNC PR—Sent requests for Visit NC out of State Media Mission on January 18. Will be selected for one.Also will meet with travel media at VisitNC 365 conference in March. Hosting Travel Writers—Four writers coming to Chapel Hill on May 22 as part VisitNC National Media FAM to North Carolina on Quite Luxury. Additionally VisitNC PR Staff and rep from DCI media in NY will also attend. January Travel Media Assistance—Sent info on New Visitors Guide for January Tar Heel Citizen;Working with Local Palate to produce seven more stories for the Chapel Hill Guide on their website. First of seven stories- on The Carolina Inn's 100th anniversary plans-for 2024 will be updated from last year and go live March 7.New stories will appear in March—June. Bureau will write three and Local Palate will write four; Sent ideas for Summer Southbound Magazine; Society of American Travel Writers 2024 Directory Jason Currie; Content Creators/Influencers interest in our destination—Brian McIntosh,Toronto Canada,Vineyards&Voyages—Katherine McMahon from Los Angeles and Olivia Atomoli from Texas January Media Mentions: -NC 2024 Travel Guide published and includes photo feature on Pluck Farm.Local Reporter includes Laurie Paolicelli Orange Slice Columns throughout the month; Riverside Revival Story on Ayr Mount in January Our State Magazine; N&O 21 Best Triangle Restaurants that Opened in 2023; Triangle Restaurant Most Anticipated Restaurants opening in 2024 in Axios; Sights,Lights&Bites in Our State Magazine Newsletter; TBJ List of 2024 Hotels; Underrated,But Scenic: 10 Charming North Carolina Towns That Are Great Alternatives To Charlotte by Sunil Purushe The Travel website; Planning Your Vacation to North Carolina? Check the Places You Must Visit by Donald Miller with issstories.com; Chapel Hill Among the Happiest Cities in the US says the website travelalot.com; Neal's Del in Carrboro is North Carolian's Best Deli says 24/7 Tempo.