2024-01-17 CHOCVB Agenda - Laserfiche WebLink

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Proof weekly Susan Rice's web calendar list Reviewed Tina's December social media calendar Met with Susan and Tina to discuss upcoming blogs calendar Added Holiday Events to VisitNC Photographer SP Murray took new photos of Sonark Media and of Clef Hangers singing to add to our photo gallery. Enewsletter-Wrote and sent December Check It Out on November 30 to 3,602 subscribers Budget and Publication Inventory Inventory as of November 30,2023: Official 22-23 Visitors Guide-1,000; Official Visitors 22-23 Map-3,300; 22-23 Dining Map Pads–15;Mural Map Pads 37 Website Social Media Report(November 1,2023–November 31,2023) Facebook–Beginning 23,376/Ending 23,439 Increase 63; Posts 17 Twitter–Beginning 5,698/Ending 5,698, Increase 0; Tweets 13 Instagram–Beginning 6,446Ending 6,526,Increase 80;Posts 10 Pinterest-Beginning 600,Ending 601 Increase l;posts 89 During November we had 43,530 website sessions. Social Media work • Day to day postings/monitoring comments on posts/monitoring mentions of VB from others/engaging on posts by other businesses and people. • Created content calendar for December. • Troubleshoot Instagram connection in Meta Business Account–spent several hours researching what it could be. Checked the next day and it was fine. • Took some photos of the behind the scenes at Frank Gallery to tease the Sneak Piques videos. • Added two posts to LinkedIn business page. • Attended Raising Cane's Grand opening, created Reel and shared it on Instagram. • Attended Tonya's Cookies Open House–took photos. • Agreed to and accepted an Instagram Collaboration with The Pitch • Set date of Dec 10th for Raleating to shoot footage at Tandem for Instagram Collaboration–Cost $700 includes Reel, Carousel, stories, and food. • Paid social(in-house): o On-going Facebook like campaign$5/day; Ad began 1/23/2023 targeting the Charlotte market. 1163 paid likes to-date at$1575 spend. o Posted small business blog to Facebook and boosted for$200/9 days. Landing page views: 354 1 Reach 11,802 1 Impressions 24,775 1 cost per result$0.56 1 o Boosted Alison Friedman post–scheduled for Dec I't to run 10 days for$200. Website work • Continued reviewing webpages: added new images,updated Map webpage, Things to Do,Must Sees, Guided tours,Nightlife, Shopping,Music, and all Itinerary webpages. Updated annual events page for Dec 2023 • Added an alert to highlight and link to Open Studio Tour,replaced with holiday events. • Added new events for music to calendar to help populate the Music Landing page. • Updated support ticket for Nov 4& 5 date errors–they never found the problem,DMS said it was CMS and vice versa–ticket is still open. • Added and/or edited several listings in DMS. • Wrote, created,published,or edited and re-published blogs in CMS: Small Business Blog • Added Check it Out Newsletter link to Thank you page for signing up and under maps&info page. • Reviewed Meta Pixel setup for Facebook business page error–researched and found events from January were triggering the error. • Opened a support ticket to CMS for unsecure page URL in Firefox for the Thanksgiving document–Simpleview updated the document link to always use the secure URL. • Attended virtual meeting with Future Partners,pulled updated website geographies from GA4 and sent to Future Partners and reviewed draft 1 of Intercept survey.