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<br /> <br /> <br /> <br /> <br />EXHIBIT A: SCOPE OF WORK <br />Orange County Arts Commission/Orange County Arts Alliance Rebrand <br />1. Project Overview The objective of this rebrand is to create a new face of the Orange County Arts <br />Commission, a unit of Orange County government, and its nonproflt arm, the Orange County Arts Alliance <br />into a new, combined brand, “Arts Orange.” <br />2. Project Goals Create a new “Arts Orange” brand and website that represents the fresher, more modern and <br />progressive creative community of Orange County and that represents the values of the organization: <br />a. Artists, creativity, and creative vitality <br />b. Diversity, equity, inclusion, and accessibility <br />c. Advocacy for the arts at local and state levels <br />3. Discovery & Research <br />a. Stakeholder interviews <br />b. Competitive analysis <br />c. Brand audit <br />4. Deliverables <br />a. Arts Orange Rebrand <br />i. Brand Strategy <br />1. Brand positioning statement <br />2. Brand attributes and personality <br />3. Tagline development <br />ii. Visual Identity Development <br />1. Logo redesign <br />2. Typography selection <br />3. Color palette <br />4. Iconography and graphic styles <br />5. Sample applications (business cards, social media, packaging, etc.) <br />iii. Brand Guidelines <br />1. Brand book or style guide (PDF and editable versions) <br />2. Usage rules for logo, fonts, colors, and voice <br />iv. Rollout Support <br />1. Brand asset delivery (high-res flles, templates, brand guidelines) <br />b. Website Audit <br />i. Site map and content hierarchy <br />ii. Wireframes for key pages, if applicable <br />iii. UX research and user fiows <br />iv. Accessibility and mobile-flrst best practices, reaching WCAG-AA ADA compliance. <br />c. Wordpress Website Development <br />i. Front-end and back-end development <br />ii. Responsive design across all devices <br />iii. SEO best practices (technical + content-based) <br />Docusign Envelope ID: 606D4E65-D826-4F95-A048-462399A9BA46