12_4_24 Planning Board Minutes - Laserfiche WebLink

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Approved 2.5.25 Leigh Anne King: Correct. So, one thing to keep in mind, and this is a question that we often get about how much of 329 your population should you be hearing from, and that's part of the reason we look at 330 representation to hear who are we hearing from, and are they generally representative of the 331 community? So, we did a back of the envelope survey probably 3 years ago or so looking at 332 comprehensive planning initiatives throughout the United States, Boston, Charlotte, Nashville, 333 Denver, communities that are spending sometimes half a million dollars on public engagement 334 activities. They're really taking out all the stops. Charlotte had a drive-in movie night to unveil 335 their plan. They're spending a lot of money on public relations, advertising, going to people, going 336 to neighborhoods. When you look across the board at all of those big hitters in terms of what you 337 can get out of public engagement, they all hovered around 1 to 2 percent of the population that 338 they engaged. So, I think that's just a good way to temper expectations. I mean, elections are 339 another way to think about it. We never get 100 percent of the people that actually are allowed to 340 vote to actually come out and turn out to vote. This is even harder in some respects to get people 341 to engage and pay attention. So, I think that 1 to 2 percent is generally a good ballpark for what to 342 expect. The other thing to think about is, and I don't want to misconstrue that this is statistically 343 significant data because it's not. This was not a random sample. These were self-selected 344 people that provided this information but generally speaking, the sample size that you need for a 345 statistically significant survey is much smaller than the population size itself. So, for example, 346 when we did this in Wake County, they are a population of 1 million people, and I believe our 347 sample size was more in the range of like 4,000 people or something to that effect. I'd have to go 348 back and look closely at those numbers. I'm remembering from several years ago, but that's 349 another thing to think about and we also have the survey from the strategic plan effort that is a 350 statistically-significant survey that we can refer back to, to make sure, is what we're hearing here 351 lining up with what we heard in that report because we can't hang our hat that that's good data 352 that's representative and is what the interests of the community are. 353 354 Dolores Bailey: And did you find your data lined up with that? 355 356 Leigh Anne King: I think generally speaking. So, we've been trying to benchmark this as we go and a lot of these 357 issues with respect to environmental watershed agricultural protection and the need for more 358 housing, depending on how you ask the question, they're always at the top with each other. And I 359 think that's the balancing act is like how do we accomplish both of those things? I think we're able 360 to narrow down in this process to really get to that, and economic development, I think is also 361 important, but it maybe is a little bit lower down on tier in terms of public feedback and input. 362 363 Cy Stober: If I may Leigh Anne? 364 365 Leigh Anne King: Yes. 366 367 Cy Stober: I think Leigh Anne has a slight on us but the exit surveys, which are not comprehensive, again, 368 they were self-selected. 80 percent, I think it is, of those who participated in this engagement 369 window were new to the engagement process. So, we did have redundancy in some of the 370 surveys but only 20 percent of those who participated in this window participated in the first one as 371 far as we can tell. So, we have a number of new responses. 372 373 Leigh Anne King: Yep. So, what we're going to be doing is really taking all of this feedback and we've already 374 begun starting to actually draft the plan, so the vision and goals will be making adjustments to the 375 conservation and growth framework which is really effectively the future land-use map for the new 376 plan and the policies and actions. Those will be coming to you next year. You'll be getting a 377 chance to take a look at those and our target for unveiling the plan is tentatively scheduled for 378 May and June of next year, 2025. Also wanted to just give you a little bit of guidance from the 379 Board. Tom mentioned that we gave the same presentation to the Board just a number of weeks 380 ago, and we had some specific questions that we wanted to pose to them. Our guidance in this 381 process in terms of driving the policy direction and getting their feedback throughout. And so, we 382 asked them a couple of questions. One was do you want us to move forward with providing some 383