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a: 806 McCulloch Street, Suite 102, Raleigh, NC 27603 p: 919.544.2193 w: cleaninc.com <br /> <br />o Work that coordinates with media and creative teams the specific ad run dates, images, <br />CTAs, and messaging for all varied paid media buys. <br />o Management and tracking of monthly billing/budget: generation and reconciliation of <br />project and account invoices. <br />o Prompt notification of the Client if we are going over on scope/agreed upon hours. <br /> <br />Strategy Development and Implementation <br />• Development and identification of a strategic framework each year on behalf of the destination; <br />to be revisited as needed. <br />• Ongoing monitoring of work and reviews to ensure creative and idea execution are delivering <br />against approved/recommended strategic direction. <br />• Recommendations on additional research that may be needed, whether qualitative or <br />quantitative. <br />Creative Development and Direction <br />• Develop a results-driven creative campaign, including a comprehensive destination brand and <br />messaging for the Chapel Hill/Orange County area. <br />• Provide campaign direction, creative concepts, and development against all paid media plan <br />deliverables. <br />• Provide traditional/non-traditional big ideas based on the strategic direction and brand <br />positioning. <br />• Align copy and visuals to recent photography and other campaign elements, including audience <br />and target viewership of selected advertising medium. <br />• Standardize all campaign elements and create continuity and consistency for the brand. • <br />Design team and mechanical artists to resize all advertising and creative elements to <br />specifications for media placements and vendors. <br />o Provide management of the production of various creative concepts and delivery to media <br />vehicles as required, along with support from account and project management. <br />a: 806 McCulloch Street, Suite 102, Raleigh, NC 27603 p: 919.544.2193 w: cleaninc.com <br /> <br />• Should any new production costs be requested or needed (ex: new photography, video, <br />experiential), they will be scoped separately as additional costs, then presented and approved <br />by the Client in advance. <br />Project Management: <br />• Create, follow, and monitor project timelines for each deliverable. Includes creative concepts <br />Docusign Envelope ID: D7DE47FF-04A8-4ACD-A4D3-BFD9A3834007