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a : 806 McCulloch Street, Suite 102, Raleigh, NC 27603 p : 919 . 544. 2193 w : cleaninc . com <br /> CLEAN aDDE ION <br /> INOO <br /> o Work that coordinates with media and creative teams the specific ad run dates, images, <br /> CTAs , and messaging for all varied paid media buys . <br /> o Management and tracking of monthly billing/budget : generation and reconciliation of <br /> project and account invoices . <br /> o Prompt notification of the Client if we are going over on scope/agreed upon hours . <br /> Strategy Development and Implementation <br /> • Development and identification of a strategic framework each year on behalf of the destination ; <br /> to be revisited as needed . <br /> • Ongoing monitoring of work and reviews to ensure creative and idea execution are delivering <br /> against approved/recommended strategic direction . <br /> • Recommendations on additional research that may be needed , whether qualitative or <br /> quantitative . <br /> Creative Development and Direction <br /> • Develop a results- driven creative campaign , including a comprehensive destination brand and <br /> messaging for the Chapel Hill/Orange County area . <br /> • Provide campaign direction , creative concepts, and development against all paid media plan <br /> deliverables . <br /> • Provide traditional/non -traditional big ideas based on the strategic direction and brand <br /> positioning . <br /> • Align copy and visuals to recent photography and other campaign elements, including audience <br /> and target viewership of selected advertising medium . <br /> • Standardize all campaign elements and create continuity and consistency for the brand . <br /> Design team and mechanical artists to resize all advertising and creative elements to <br /> specifications for media placements and vendors . <br /> o Provide management of the production of various creative concepts and delivery to media <br /> vehicles as required , along with support from account and project management . <br /> a : 806 McCulloch Street, Suite 102, Raleigh, NC 27603 p : 919 . 544. 2193 w : cleaninc. com <br /> CLEANaDDlSIONINO <br /> • Should any new production costs be requested or needed (ex: new photography, video, <br /> experiential), they will be scoped separately as additional costs, then presented and approved <br /> by the Client in advance. <br /> Project Management : <br /> • Create , follow, and monitor project timelines for each deliverable . Includes creative concepts <br />