OTHER-2025-059-Approval of the Visitors Bureau’s FY 2025-26 Marketing Agreement with Clean, Inc

Browse Search

EXHIBIT 1 CLEANODVERTI DESIGNIMU Client : Chapel Hill /Orange County CVB Project : ' 25 — ' 26 Contract ( July 1 , 2025 — June 30, 2026 ) Date : May 6, 2025 This contract confirms that Chapel Hill/Orange County Visitors Bureau , hereinafter referred to as Client, has hired Clean, Inc. of 806 McCulloch Street Suite 102, in Raleigh, North Carolina , hereinafter referred to as Agency, as its Agency of Record . 1 . Agency of Record As the Client' s Agency of Record partner, the Agency has been retained to execute and/or oversee the research , planning, public relations ( as needed ), and creative work for destination marketing services needed to promote the Client . Under this Agency of Record contract, the Agency has authority to purchase media and outside services on the Client' s behalf and based on approval of written estimates by the Client and receive standard agency compensation . 2 . Summary of Services The Agency will provide a range of services associated with the strategies and plans presented to the Chapel Hill/Orange County Visitors Bureau and included below for the period of July 1, 2025 — June 301 2026, with the possibility to renew if all parties are in agreement . A summary of the overall scope of services is as follows . These services are recommended based on past work and experiences . New executions and services may be added and existing may be removed should strategy, creative, or other circumstances direct that change may be needed . Should the scope of services shift, a separate scope of work document or change order will be sent to the Client to cover additional costs . The following accounts for a scope of services associated with a dedicated brand team who will work on your account from each department : Account Management and Oversight • Account management and direction for all work and agreed - upon deliverables, which may include : strategy, creative development, and production . Account team will be responsible for managing/coordinating the following activities : o Main day-to-day point of contact to manage the account and funnel all communications/requests from the Client to the internal brand team and departments . o Scheduling and attendance of Client meetings, and presentations as needed when requested by the Client and the board of directors . o Development of presentations as needed for marketing committee/ board meetings . o Generation and weekly updates of status reports and regular status calls as needed ; monitoring of timelines and priorities . o Review and sharing of all strategy and creative work with the Client . o Development of schedules for review and approval of creative against media buys; sharing of schedules for each with the Client; planning of workflow.