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E:6 tbit 1 <br /> MEDIATWQ <br /> SCOPE OF WORK CHAPEL HILL AND ORANGE COUNTY VISITORS BUREAU LEISURE CAMPAIGN <br /> Client Requesting Project : Chapel Hill and Orange County Visitors Bureau <br /> Campaign Name : Chapel Hill Leisure Campaign <br /> Date : May 15 , 2025 <br /> OVERVIEW <br /> Chapel Hill & Orange County CVB has requested the development and execution of a digital media campaign that <br /> seeks to encourage overnight visitation and day trips to the region . The media strategy that will use a blend of <br /> paid search and Linkedln . Upon signed approval of this scope of work, a media strategy will be developed for <br /> approval and a list of creative , platform access and tracking needs will be provided . <br /> PROJECT SCOPE <br /> Media Two will provide media buying services including media strategy, media buying, campaign management, <br /> optimization , reporting, and analysis . <br /> • Media Strategy : discovery, research , media assessment, and strategy recommendations . <br /> • Media Buying : placement negotiations, contracting, and execution . <br /> • Campaign Management : placement and targeting optimization , ad creative and text optimization , and ad <br /> operations . <br /> • Reporting & Analysis : monthly reporting and performance analysis . <br /> Flight Dates : July 1, 2025 — June 30, 2026 <br /> * The proposed launch date is subject to change pending approval of media strategy and creative receipt. <br /> Total Budget : $ 200,000 . 00 USD <br /> Budgets are inclusive of agency and all third - party fees . Cancellations are allowed with 30 days' written notice, <br /> and while pausing and restarting campaigns is possible in the event of emergencies , it is strongly discouraged as <br /> it is detrimental to campaign momentum . <br /> BILLING DETAILS <br /> Invoices shall be submitted monthly in arrears . Terms are net 30 and payment is required in U . S . dollars ( USD ) . <br /> For open invoices 30 days beyond terms, campaigns may be paused , pending payment receipt . Interest fees of <br /> 1 . 5 % will be assessed on balances 30 days beyond terms, and monthly thereafter. Invoices will be delivered <br /> electronically to the appropriate billing email address . <br /> If for any reason outside the control or involvement of Media Two, Chapel Hill and Orange County Visitors <br /> PAGE 1 <br />