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Digital Advertising Channels & Tactics <br />1. LinkedIn Advertising – Budget: $60,000 <br />• Targeting : Utilize job titles, industries, and geographic filters to reach decision- <br />makers. <br />• Content: Promote sponsored posts and InMail campaigns featuring Chapel Hill's <br />conference facilities and success stories. <br />2. Programmatic Display Ads – Budget: $40,000 <br />• Platforms: Deploy ads across relevant industry websites and forums. <br />• Creative: Design sector-specific visuals highlighting Chapel Hill's amenities and <br />accessibility. <br />3. Search Engine Marketing (SEM) – Budget: $30,000 <br />• Keywords: Focus on terms like "Mid-Atlantic conference venues," "university town <br />meetings," and "innovative meeting spaces." <br />• Landing Pages: Develop dedicated pages for each target sector with tailored <br />content and calls-to-action. <br />4. Content Marketing & SEO – Budget: $25,000 <br />• Blog Series: Publish articles on Chapel Hill's unique offerings for each industry <br />sector. <br />• SEO Optimization: Enhance website content to improve search rankings for <br />targeted keywords. <br />5. Email Marketing Campaigns – Budget: $20,000 <br />• Lists: Partner with USAE on email blast featuring Chapel Hill. <br />Venue Promotion & Partnerships <br />• Highlight Key Venues: <br />o The Carolina Inn: Historic charm with modern amenities. <br />o Sheraton Chapel Hill: State-of-the-art facilities ideal for corporate retreats. <br />o Friday Conference Center: Versatile spaces suitable for large conferences. <br />o <br />Docusign Envelope ID: 350039A9-AFEB-4970-8520-D138EE89708B