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Here is a comprehensive $250,000 digital advertising plan designed to position Chapel Hill, <br />North Carolina, as a premier destination for conferences and meetings. This strategy <br />specifically targets decision-makers in the financial, healthcare, technology, and education <br />sectors across the Mid-Atlantic region. <br />Strategic Objectives <br />•Elevate Chapel Hill's Profile: Highlight Chapel Hill as a top-tier, accessible, and <br />innovative conference destination. <br />•Targeted Outreach: Engage corporate event planners, HR executives, and <br />academic administrators in key Mid-Atlantic cities. <br />•Leverage Local Assets: Utilize Chapel Hill's venues, academic institutions, and <br />cultural offerings to appeal to sector-specific interests. <br />Target Audience <br />•Geographic Focus: Mid-Atlantic urban centers including Washington, D.C., <br />Baltimore, Philadelphia, Richmond, and Charlotte. <br />•Industry Sectors: <br />o Finance: Corporate event planners, HR executives. <br />o Healthcare: Medical association planners, hospital administrators. <br />o Technology: Startup incubators, innovation hubs. <br />o Education: University conference coordinators, academic program directors. <br />Exhibit 2Docusign Envelope ID: 350039A9-AFEB-4970-8520-D138EE89708B