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Exhibit 1 <br /> 000 MEDIATWO <br /> SCOPE OF WORK I CHAPEL HILL AND ORANGE COUNTY VISITORS BUREAU I LEISURE CAMPAIGN <br /> Client Requesting Project: Chapel Hill and Orange County Visitors Bureau <br /> Campaign Name: Chapel Hill Leisure Campaign <br /> Date: May 15, 2025 <br /> OVERVIEW <br /> Chapel Hill &Orange County CVB has requested the development and execution of a digital media campaign that <br /> seeks to encourage overnight visitation and day trips to the region. The media strategy that will use a blend of <br /> paid search and Linkedln. Upon signed approval of this scope of work, a media strategy will be developed for <br /> approval and a list of creative, platform access and tracking needs will be provided. <br /> PROJECT SCOPE <br /> Media Two will provide media buying services including media strategy, media buying, campaign management, <br /> optimization, reporting, and analysis. <br /> • Media Strategy: discovery, research, media assessment, and strategy recommendations. <br /> • Media Buying: placement negotiations, contracting, and execution. <br /> • Campaign Management: placement and targeting optimization, ad creative and text optimization, and ad <br /> operations. <br /> • Reporting&Analysis: monthly reporting and performance analysis. <br /> Flight Dates: July 1, 2025—June 30, 2026 <br /> *The proposed launch date is subject to change pending approval of media strategy and creative receipt. <br /> Total Budget: $200,000.00 USD <br /> Budgets are inclusive of agency and all third-party fees. Cancellations are allowed with 30 days'written notice, <br /> and while pausing and restarting campaigns is possible in the event of emergencies, it is strongly discouraged as <br /> it is detrimental to campaign momentum. <br /> BILLING DETAILS <br /> Invoices shall be submitted monthly in arrears.Terms are net 30 and payment is required in U.S. dollars (USD). <br /> For open invoices 30 days beyond terms, campaigns may be paused, pending payment receipt. Interest fees of <br /> 1.5%will be assessed on balances 30 days beyond terms, and monthly thereafter. Invoices will be delivered <br /> electronically to the appropriate billing email address. <br /> If for any reason outside the control or involvement of Media Two, Chapel Hill and Orange County Visitors <br /> PAGE 1 <br />